ATEEZ Release Official Trailers for Upcoming Album THE WORLD EP.1 : MOVEMENT
On July 11, ATEEZ released the first official trailer of their upcoming album THE WORLD EP.1 : MOVEMENT, followed by their second official trailer on July 13. Set to release on July 29, THE WORLD EP.1 : MOVEMENT was first introduced through ambiguous posters found by ATINY throughout South Korea in April. The trailer videos had not been expected to be released on July 11 or July 13, as ATEEZโs comeback promotion map was marked with โ?โ on both dates. The posts on the groupโs official Twitter included the YouTube link and the title of the video.
A Perfect World
The first trailer is a mysterious yet alluring cinematic video that begins with the words โChapter 1โ and an AI voiceover. The voice speaks about a perfect world, created free of emotional behavior, by using repeated phrases such as โDon’t doubt yourself at all times.โ As the AI voice speaks to a room of people seemingly hypnotized by its message, the trailer shifts to shots of the members hacking the systemโs communication. The trailer as a whole is an exciting cinematic experience, reminiscent of dystopian films.
The second trailer continues the thrilling visual adventure into ATEEZโs rebellion, beginning with the same instrumental used for their โANSWERโ music video and the words โChapter 2.โ This action-packed video goes deeper into the storyline of this perfect world being disrupted, alluring viewers into ATEEZโs new concept. Electrified since the release, ATINY have taken to trending hashtags on Twitter such as #MOVEMENTwithATEEZ and #ATEEZTHEMOVEMENT.
[๐ฌ] ATEEZ(์์ดํฐ์ฆ) THE WORLD ‘MOVEMENT’ Official Trailer 2
โ ATEEZ(์์ดํฐ์ฆ) (@ATEEZofficial) July 12, 2022
โ https://t.co/AFXVwYNWrM
โ #MOVEMENT #ATEEZ #์์ดํฐ์ฆ pic.twitter.com/cTVUDJIznW
These trailers have been a part of a larger effort by ATEEZ in their comeback promotions. The upcoming album has been teased in various unique ways including QR posters linked to a video teaser and audio teasers written with the message โPROPAGANDA.โ The promotion has shown that not only will this album be something unexpected, but it will also give ATEEZ the opportunity to set a spotlight on their newest journey.
The Beginning Of An Era
According to a July 4 post on the groupโs fancafe, ATEEZโs latest album will include a new logo and will be available in three versions, โA,โ โDiary,โ and โZ,โ similar to the albums of the previous โFEVERโ series.
THE WORLD EP.1 : MOVEMENT is the first of the newest album series โTHE WORLD,โ which comes off the heels of their โFEVERโ series and debut โTREASUREโ series. This upcoming album will follow ATEEZ as they search for a new world that differs from the one they have previously known. ATEEZ is soon embarking on a discovery of nonconformity, and nothing can hold them back.
Want more ATEEZ? Check out EnVi Mediaโs review of their Universe single, โDon’t Stopโ here!
