It’s not a secret that Thai superstar Bright Vachirawit is a fashion industry darling. Beyond his successful entertainment career, the actor and singer has risen to prominence with his compelling style and brand associations. Filling his duties as Burberry’s first South Asia Pacific ambassador, the star attended the brand’s Fall Winter 2023 fashion show. As one might expect from one of the most stylish Asian celebrities, Bright found the perfect front-row look and absolutely stole the spotlight.

Bright x Burberry 

There’s not a time Bright Vachirawit doesn’t command the attention of the Internet. Whether he is spotted at the airport or sitting at the VIP section of international events, the star is always turning heads left and right. His appearance at Burberry’s most recent show was no different.

In town for London Fashion Week, the star stepped out for Daniel Lee’s inaugural collection at the helm of Burberry. The affair, naturally, gathered anyone who’s anyone in fashion but Bright did not pale in comparison. Quite the opposite. The Thai icon set the internet ablaze upon his arrival at Kennington, where the show took place. 

Fully embracing the British brand’s heritage, Bright sported a total black look featuring classics such as a knit turtleneck, slim trousers, and a trenchcoat. Complementing the monochromatic look was a pair of dress boots and a side-part hairstyle that aligned with the beauty trends spotted during Men’s Fashion Week

Front-Row Regular

This is not the first time Bright takes his sartorial prowess to a Burberry show. The star was previously present at the brand’s Spring Summer 2023 collection unveiling — Ricardo Tisci’s last showing as creative director. His front-row debut was accompanied by headlines and impressive Media Impact Value™ (MIV®).  According to the software and data company, Launchmetrics, the star’s attendance generated $1.4M in MIV® for Burberry. Bright was also responsible for the show’s top-performing placement — an Instagram post on the star’s official Instagram account — which gathered $744K in MIV®.

More of Bright

As one of the Thai stars breaking into the fashion landscape, Bright continues to deliver memorable fashion moments. From his Instagram posts to the red carpet, the star is surely showcasing his style affinities flawlessly and we, just like his fans, can’t wait to see what Burberry look he’ll rock next!

Want to read more about your favorite celebrities’ styles? Read everything about Johnny Suh’s front-row debut at New York Fashion Week.