On July 9 Grammy-nominated boy group BTS released their second track “Permission To Dance,” from their latest CD single Butter. Written by Ed Sheeran, Johnny McDaid, Steve Mac, and Jenna Andrews, “Permission To Dance,” is an upbeat dance-pop track with a catchy melody. Days before the official announcement, the British singer, Ed Sheeran teased his participation within the track. This is the second collaboration between Sheeran and BTS after he co-wrote “Make It Right” for the group’s 2019 album Map Of The Soul Persona. 

The music video which premiered on Youtube at 1 PM KST, delivers an energetic and charming performance as it follows the seven-member group as they dance inside and outside a locale. With lyrics such as “We don’t need to worry / ‘Cause when we fall we know how to land” and scenes of kids and couples following purple balloons with their masks on and later off, the song offers a sense of freedom as it shows a desired future, free from restrictions with the end of the Covid-19 Pandemic.

 “Permission To Dance” reveals a cheerful choreography that includes a special moment of connection when the members use the international sign language of the words “joy,” “peaceful,” and “dance.” 

 

A Sense of Hope in the Midst of it All. 

Since their early days, BTS have been very vocal about spreading a positive message through their music. As member J-Hope told Rolling Stones back in May “We just wanted to make music and do performances that other people can resonate with and that can give people more strength.”

“Permission To Dance” embodies that as the song delivers positive energy and a sense of hope. According to a press release, the track is “dedicated to anyone who is feeling down or having a bad day” and provides comfort to whoever is facing hardships. Member Suga sings “Just keep the right vibe / ‘Cause there’s no looking back / There’s no one to prove.”

 

 

A Gift To ARMYs 

The release of the Butter CD single was initially teased on June 14 through a two-minute breaking news video narrated by the members. After the official announcement, ARMYs could not hold their excitement as the single was going to be released on July 9, the birthday of the group’s fandom name. As well as the release of the single, on said date, the group also dropped the ARMY playlist, a live video performance of the different solo songs from each member in celebration to the fans. 

 

 

“Permission to Dance” Breaks Records and the Internet  

Upon the official release, the Single trended worldwide on Twitter with the hashtags #PermissionToDanceGranted #BTSBackAndButterThanEver #ButterCDOutNow. Just 12 hours after its release, the music video has been viewed over 49 million times and has gone number one in Korean charts like Bugs and Genie. 

The Butter CD single also sold over 1.7 million copies on its first day, making it the best-selling single-album in all South Korean history, along with being the group’s third best-selling album in Hanteo Chart History. 

With exclusive performances of “Butter” and “Permission To Dance,” the group is set to make an appearance on The Tonight Show for a two-day takeover on July 13 and 14.

Listen to “Permission To Dance” here on Youtube, Spotify, and Apple Music!

 

Want to know more about BTS? Check out this article on BTS Runaway Debut on Louis Vuitton. 

Thumbnail courtesy to Big Hit Entertainment.

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