Every year, June marks the arrival of a new fashion cycle with the eagerly awaited Spring Summer Men’s Fashion Week. Anticipating the trends set to take over the next year and heralding Couture Fashion Week and the major Fashion Month (September), this season is particularly relevant in the fashion industry.

A brief stop in London for the rebranded London Fashion Week (June edition) kicks things off. The fashion crowds then take off to Florence for what’s perhaps the world’s most important menswear trade show, Pitti Immagine Uomo — best known as Pitti Uomo. 

With presentations by Italian powerhouses such as Prada, Fendi and Gucci, sartorial elegance takes over Milan during the city’s anticipated Fashion Week. The season closes on a high note in Paris, where the likes of Louis Vuitton, Dior Homme and Loewe raise high expectations among fashion enthusiasts. 

In between, high jewelry presentations, store openings, celebrity spottings and a great deal of fanfare bring a taste of novelty to the busy fashion calendar. 

Read on to discover the highlights and what to look forward to as the industry welcomes Men’s Fashion Week.  

London Fashion Week (June 9 – 11)

Between June 9 and 11, London hosted a revamped edition of London Fashion Week, presented by 1664 Blanc. The short event provided a platform for British talent to showcase its work amid a program of exhibitions, panel discussions and cultural events. This year, London Fashion Week June highlighted Black culture with a focus on self-love; South Asian patterns, textiles and craftsmanship; as well as young queer talent. 

“As we continue our celebrations of LFW40, we are thrilled to share a new concept for LFW June which will amplify our designers and promote the diverse menswear businesses, from streetwear to Savile Row, as well as retail in the city,” shared Caroline Rush, Chief Executive of the British Fashion Council. “We will celebrate and pay homage to some of the cultures which contribute so much to the UK fashion industry, the aim is to build on this with different cultures each year.”

QASIMI. Photo courtesy of the British Council of Fashion. Photography by Jess M

Pitti Uomo (June 11 – 14)

Arriving in Florence during Pitti Uomo season guarantees the best menswear street style spottings, busy showrooms and a slew of collection presentations. The trade fair’s latest edition, which marked its 106th installment, featured  790 brands, including guest designers Paul Smith and Marine Serre.

The highlight, just like every year, was the tailoring tradition. However, brands also anticipated leisure-leaning silhouettes and sportswear-infused clothing to take over wardrobes the next season. Case in point: KNT Kiton presented a tennis wear-inspired collection featuring classic sportswear elements. 
Sustainability and craftsmanship were also under the limelight at Pitti Uomo. Names such as Guido Vera made a case for eco-friendly collections where tradition and ethical practices took center stage. The Chilean designer brought to life a stunning collection inspired by the wonders of the Chilean Patagonia, in collaboration with the “neo-artisanal” workshop studio Glass Lab and the conscious production footwear brand Cresta.

High Jewelry Presentations and Store Openings 

Though technically not part of the menswear calendar, high jewelry presentations and store openings are also bringing much attention to Italy and France amidst Menswear Fashion Week  

In Paris, Piaget continued its 150th-anniversary celebrations with a High Jewelry presentation and private events where the Swiss watchmaker and jeweler’s friends and ambassadors stole the spotlight. Asian celebrities such as Apo Nattawin, Junho Lee and Tong Yao made waves online decked up with their best looks and exquisite Piaget creations. 

Elsewhere (in Italy), Chaumet unveiled its most recent High Jewelry collection in the presence of Cha Eunwoo, Song Hye Kyo, Kelly Rutherford, Emilia Clarke and other popular names. Meanwhile, Pomellato took over Milan’s Museo della Permanente for their High Jewelry presentation, where Turkish actress Hande Erçel dazzled as a VIP guest.

Fanfare was also at an all-time high at the opening of Calvin Klein’s new flagship store in Paris. Proving the rising power of Latin America and the Asia Pacific region, reggaeton singer Maluma and K-pop star Mingyu made headlines with their chic appearances at the store inauguration on June 13.

Maluma, Mingyu Kim. Photo courtesy of Calvin Klein. Photography by BFA

Milan (June 14 – 18)

With a total of 84 events in the official calendar, Men’s Milan Fashion Week SS25 is expected to set the tone for next year’s menswear fashion with innovative ideas, great menswear debuts and start-studded front rows. 

Prada, which remains at the top of brands and products rankings, as well as Media Impact Value lists, will present one of the most anticipated runways on June 16. Along with Miuccia Prada and Raf Simons’ fresh ideas, the fashion industry anticipates the appearances of Prada’s army of influential ambassadors including Thai darling Win Metawin and K-pop stars Jaehyun and Sana

On June 17, creative director Sabato de Sarno will present his sophomore menswear collection for Gucci. Considering the sales slump Gucci experienced in the first quarter of 2024, the collection is expected to bring renewed demand and attention to the brand. Meanwhile, Georgian designer David Koma will be showcasing his debut menswear collection on June 15. 

Key Dates

June 15: Fendi, David Koma, MSGM, Dolce & Gabanna

June 16: Prada, Dunhill, Tod’s, JW Anderson

June 17: Montblanc, Giorgio Armani, Gucci, Ermenegildo Zegna

Paris (June 18 – 23)

Paris Menswear Fashion Week welcomes the fashion industry to the French capital ahead of Couture Fashion Week and the upcoming 2024 Olympic Games. The calendar will be punctuated by Dries Van Noten’s farewell show on June 22 — last March, the Belgian designer announced his exit from the brand he founded in 1986. 

The fashion industry also looks forward to the collection unveilings of brands such as Rick Owens, Dior Homme and Loewe. However, the most awaited runway is perhaps Pharrell Williams’ third show at the helm of Louis Vuitton. Considering the brand’s previous menswear presentations, fashion insiders and enthusiasts can expect grand settings and a parade of Louis Vuitton’s superstar friends and ambassadors. In previous seasons, global ambassador Jackson Wang and Asia Pacific celebrities such as Sho Hirano made headlines with their attendance at the shows. 

As the Olympic Games draw near, people can anticipate Men’s Fashion Week SS25 to welcome Olympians partnering with brands and making front-row cameos at fashion shows. 

Key Dates

June 18: Louis Vuitton

June 19: Kenzo, Wales Bonner, Acne Studios 

June 20: Rick Owens, Yohji Yamamoto, Amiri, Ami

June 21: Dior Homme, Comme des Garçons

June 22: Kiko Kostadinov, Loewe, Dries Van Noten

June 23: Sacai, Wooyoungmi

Asia Pacific Takeover

By now, celebrity-powered front rows have become a standard in the fashion industry. Stars from the Asia Pacific, in particular, attract great fanfare at nearly any Fashion Week presentation. With dedicated fanbases and strong social media presence, these celebrities generate high expectations and bring attention to the runways, driving engagement and adding value to the VIP section. 

Over the last season, APAC stars’ presence at Fashion Weeks around the world has grown considerably. This trend, which initially favored stars from the South Korean entertainment industry, now extends to celebrities from other Asian countries, including Thailand, the Philippines and India. Prominent faces in the fashion circuit include Thai actors Apo Nattawin, Win Metawin and Gulf Kanawut, as well as Pinoy fashionistas like Heart Evangelista.  

The roles celebrities play have also grown over time. These stars not only serve as front-row guests, but also as brand ambassadors, collaborators and, in some cases, even models. Take as an example K-pop star Felix Lee‘s runway cameo at the Louis Vuitton Fall Winter 2024 show, which significantly contributed to the French brand’s Media Impact Value (MIV®). Showcasing the relevance of APAC celebrities beyond music confines, Felix’s runway debut accrued over $9 million in MIV® through media mentions — nearly 25% of the show’s total coverage.

Photo courtesy of Louis Vuitton

Marking a broader shift toward global representation, these associations between APAC stars and fashion brands exemplify the close relationship between fashion and entertainment and prove the broader appeal of Asian cultural exports such as Korean music and Thai dramas.

If you want to keep up with Men’s Fashion Week, make sure to keep up with EnVi‘s latest news and don’t forget to tune in on our social media channels.

Interested in more fashion content? Check out Jisoo’s Lucky Girl look at the latest Miss Dior exhibition here.