By Arushi Tandon | @arushiwrites
Korean-American soloist Eric Nam is coming together with Indian pop singer Armaan Malik and Indian-American DJ KSHMR with a new single, “Echo.” The announcement was made on social media and has since led to a lot of buzz around this interesting trio’s collaboration.
— Eric Nam (에릭남) (@ericnamofficial) May 17, 2021
“Echo” has been described as “The first K-pop meets I-pop collaboration built around a meticulously crafted EDM soundscape” by Rolling Stone India. With writing credits to all three artists involved and produced by KSHMR, this is building up to be an anticipated release.
Armaan Malik is one of the top artists in the Indian music scene at the moment and his love for K-pop hasn’t been much of a secret either. Armaan posted his rendition of EXO Chen’s “Beautiful Goodbye” on his Instagram in September last year. He has also repeatedly appreciated multiple K-pop artists through his platforms.
Eric Nam is a household name for K-pop fans across the world. With Armaan Malik’s massive popularity in the Indian music scene, and KSHMR’s success in the EDM genre, this collaboration is a notable intertwining of Korean, Indian, and American cultural ties.
Fans have expressed their excitement for this collaboration across Twitter too.
Some Can’t Believe It’s Really Happening
YOU GUYSSS, we definitely we're ready for this, it'll take a whole freakin' year to process this, omgggg, I still can't believe this is actually happening, this is gonna be hugeee!! ❤️??#ArmaanMalik #Echo
— Anshikaa || ECHO ❤️? (@aNsHiKa_02) May 17, 2021
— Nirea (@Nirea7nirea) May 17, 2021
ARMAAN MALIK AND ERIC NAM ARE COLLABORATING?? pic.twitter.com/Ka9MqbVKi5
— ᴮᴱItsy Bitsy Spidyy⁷ ?? (@yoonieeverse_) May 17, 2021
Indian Fans Are Stoked
AHHHH the day when K-pop and Indian music comes together has arrived?? pic.twitter.com/a3isbpcbqc
— Baekhyun missing hours open (@Div_heehaw) May 18, 2021
— ❄️ (@WinterArcana) May 17, 2021
The Common Language of Music is Connecting Souls Once Again
#Echo is a definition of music being a bridge that crosses every bareer. 3 different artists with 3 different culture and countries are brought together with Music. The power music holds is so beautiful ♥
— Loveleen Sabharwal✨♥ (@AmLoveleen) May 17, 2021
The pre-save link for “Echo” can be found here. We are super excited about this collaboration, are you?
Thumbnail Courtesy of B2M Entertainment