Everything That Went Down at Tommy Hilfiger’s “A New York Moment” Fall Winter 2024 Show 

By: Mayra Peralta and Julia Wood
02/10/2024
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Thumbnail by Mal Peterson. Photos courtesy of Tommy Hilfiger


After a few seasons’ absence from the New York Fashion Week calendar, American fashion and lifestyle brand Tommy Hilfiger staged a grand show in the City that Never Sleeps. The event took place on February 9 at the Oyster Bar in the Grand Central Terminal. Bringing together fashion, entertainment and celebrity power, Tommy Hilfiger’s show was a love letter to New York and American style.

Classic American Cool

Tommy Hilfiger’s latest collection channeled the ‘90s New York City. With staples like rugby jerseys, varsity jackets, and chinos, Hilfiger introduced a patriotic wave of red, white, and tan. The lineup was curated through a distinctly New York lens, marrying traditional prep sportswear with modern city flair — cable knits, knee-highs, and pinstripes aplenty. 

Camel wool coats, corduroys, and cashmere mini-dresses took a one-way ticket to Grand Central Station. The relaxed silhouettes, featured on models like Ji Shuyan and Ahmed Richards, are reminiscent of a time when Hilfiger revolutionized American prep with wide-leg trousers and boxy outerwear. Tommy Hilfiger’s revolution has transcended time, as the fashion house continues to deliver the same style and sophistication of its earlier days with a subtle contemporary touch.

Spotted in Grand Central

Honoring Tommy’s heritage as an all-time favorite American brand, pop culture icons, models and tastemakers watched the runway from the front row. Brand ambassador Sofia Richie channeled Upper East Side chic in an elevated quiet luxury look, while the likes of Kelly Rutherford, Jasmine Tookes and Noah Beck embodied classic American prep.

Showcasing Asia’s rising power, the front row was ruled by celebrities from the Asia-Pacific region. Pop icon Nayeon, old-school K-pop legend Junho Lee, and former Royal Pirates singer James Lee repped South Korean entertainment. The undeniable stars of the night, however, were the new generation of Asian heartthrobs: Thai actors Win Metawin, Pond Naravit and Phuwin. The trio sat side by side with trailblazing actress Sonam Kapoor

Other relevant guests sitting front row included GloRilla, Central Cee and model Halima Aden. 

Check out the highlights from the front row below.

Sonam Kapoor, Phuwin Tangsakyuen, Naravit Lertratkosum, Metawin Opas-iamkajorn. Photo courtesy of Tommy Hilfiger.
Justine Skye, Halima Aden. Photo courtesy of Tommy Hilfiger

Dee Hilfiger, Halima Aden, Tommy Hilfiger
Becky G
Photo courtesy of Tommy Hilfiger
Metawin Opas-iamkajorn and Lee Junho. Photo courtesy of Tommy Hilfiger

Lee Junho. Photo courtesy of Tommy Hilfiger
Shay Mitchell. Photo courtesy of Tommy Hilfiger
Nayeon. Photo courtesy of Tommy Hilfiger

Nayeon. Photo courtesy of Tommy Hilfiger

All the front row looks

Becky G. Photo courtesy of Tommy Hilfiger
Lindsay Vrckovnik. Photo courtesy of Tommy Hilfiger
Cassandra Cano. Photo courtesy of Tommy Hilfiger
James Lee. Photo courtesy of Tommy Hilfiger
Mexican actress Azul Guaita. Photo courtesy of Tommy Hilfiger
Andres Baida. Photo courtesy of Tommy Hilfiger
Elle Smith. Photo courtesy of Tommy Hilfiger
GloRilla. Photo courtesy of Tommy Hilfiger
Halima Aden. Photo courtesy of Tommy Hilfiger
Maria Beltre. Photo courtesy of Tommy Hilfiger
Naravit Lertratkosum. Photo courtesy of Tommy Hilfiger
Phuwin Tangsakyuen. Photo courtesy of Tommy Hilfiger
Kelly Rutherford. Photo courtesy of Tommy Hilfiger
Natasha Liu Bordizzo. Photo courtesy of Tommy Hilfiger
Sonam Kapoor. Photo courtesy of Tommy Hilfiger
Jihoon Kim. Photo courtesy of Tommy Hilfiger
Tep Boprek, G-Devith. Photo courtesy of Tommy Hilfiger
Shay Mitchell. Photo courtesy of Tommy Hilfiger
Im Nayeon. Photo courtesy of Tommy Hilfiger
Sofia Richie. Photo courtesy of Tommy Hilfiger
Photo courtesy of Tommy Hilfiger
Photo courtesy of Tommy Hilfiger


Interested in more New York Fashion Week content? check out the arrival of APAC stars at the Tommy Hilfiger show here.