Fashion and Beauty Brands Celebrate the Year of the Rabbit

By: Valentina Doukeris, Mayra Peralta
01/20/2023
en
Thumbnail courtesy of Tommy Hilfiger

Over the last couple of years, Lunar New Year — celebrated under different names in various Asian countries — has become one of the favorite holidays for the fashion and beauty industry. Falling on the second new moon following the Winter Solstice, the festivity marks the beginning of a new year according to the animal zodiac originated in China. This year, January 22 will mark the beginning of the Year of the Rabbit and as one might expect, brands across the spectrum have released special collections to commemorate the occasion. EnVi rounded up some of the most compelling Lunar New Year fashion and beauty releases below. 

Miu Miu

Actress and singer Amber Kuo and Miu Miu ambassador Qiu Tian joined forces for “Shine A Light,” Miu Miu’s Lunar New Year campaign. The collection, photographed by Sky, combines existing products with limited edition designs, highlighting bold and feminine silhouettes to evoke festiveness. 

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Miu Miu
Wander hobo bag
Miu Miu
Fleur d’ Argent Eau de Parfum 50 ml

Dior Men

Extending their collaboration with ERL for its Spring 2021 collection, Dior Men dropped a selection of new ready-to-wear, accessories, shoes, and bags in commemoration of the Year of the Rabbit. With eye-catching colors like hot pink and red and tastefully incorporated rabbit emblems, the collection combines Dior’s classy attitude and ERL’s playfulness.

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Dior by ERL
D-Touch Keyring
Dior by ERL
Cotton-Blend Jersey

Marni

Marni’s Lunar New Year capsule collection, with both menswear and womenswear items, features the work of Flaminia Veronesi. The Italian artist decorated the collection’s pieces with minimalistic rabbit motifs, subtly ringing in the Lunar New Year.

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Marni
Sweater with Multicolour Inlay
Marni
Bracelet with Rabbit Pendant

Tommy Hilfiger

To celebrate the Year of the Rabbit, American label Tommy Hilfiger collaborated with Miffy, a small fictional rabbit originally drawn by Dick Bruna. The American brand’s capsule collection features modern, minimalistic, and classic items for every consumer, bringing a touch of cute.

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Tommy Hilfiger
TommyxMiffy Coach Jacket
Tommy Hilfiger
TommyxMiffy Flag T-shirt

Shu Uemura

Celebrated for its sustainably-sourced ingredients, Japanese brand Shu Uemura is celebrating Lunar New Year with its Spring 2023 “Fireworks Sparks” collection. The new line features a range of products, from lipstick to cleansing oil, fittingly decorated with firework motifs.

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Shu Uemura
Fireworks Sparks Lacquer Lipstick
Shu Uemura
Rouge Unlimited Kinu Cream

Gucci

In celebration of the Year of the Rabbit, Gucci launched a three-part collection — menswear, womenswear, and kidswear — featuring bold colors, flowing silk pieces, and playful rabbit art. The campaign, shot by Max Siedentopf, places models, who are holding real rabbits, against picturesque backdrops to create dreamy visuals.

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Gucci
High neck bunny print cotton T-shirt
Gucci
Women’s mid-heel slide sandal

Charlotte Tilbury

The beauty favorite Charlotte Tilbury celebrates the Year of the Rabbit, adding limited-edition plum-blossom print packaging to some of their most iconic products. The collection includes the award-winning Charlotte’s Magic Cream moisturizer and limited editions of the brand’s most popular lip kits. 

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Charlotte Tilbury
Charlotte’s Magic Cream Moisturizer
Charlotte Tilbury
Charlotte’s Lucky Lip Duo

Self-Portrait

Self-Portrait’s “Lunar New Year Edit,” shot by Alexandra Leese, highlights traditional elements of the Chinese qipao in bright red and stark white hues. As per the brand’s tradition, the collection also features matching sets, mini dresses, and accessories oozing chic femininity.

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Self-Portrait
Gold Crescent Bow Micro
Self-Portrait
Red Melange Knit Diamante Mini Dress

MAC Cosmetics

MAC Cosmetics tapped into Lunar New Year staples like the color red and lucky charm motifs in its “New Year Shine” collection. Reimagining some of its best-selling items, the brand offers must-have beauty products in charming and festive packaging.

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MAC Cosmetics
Eye Shadow X 8
MAC Cosmetics
Matte Lipstick

Pat McGrath Labs

Just like in previous years, Pat McGrath Labs launched a Lunar New Year-inspired limited collection with eye, lip, and face products. Packed in gorgeous containers, the brand offers a selection of products and kits that feature all the good-fortune must-haves — red color, lucky charms, and golden details.

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Pat McGrath Labs
Limited Edition MatteTrance™ Lipstick
Pat McGrath Labs
Venus in Fleurs Luxe Quad – Pat McGrath Labs

Interested in more Lunar New Year content? Check out EnVi’s Watchlist for the festivities here