Italian label Gucci has once again tapped NewJeans’ Hanni to collaborate — this time, the singer joins the Gucci Beauty team as an official global ambassador. On March 28, the brand took to Instagram to announce the new partnership and anticipate the release of a new lip product.

Hanni for Gucci Beauty

On a series of Instagram posts, Gucci Beauty announced Hanni, member of K-pop group NewJeans, as a Global Brand Ambassador. “A beautiful match. Hanni, the latest Global Brand Ambassador to join Gucci Beauty, embodies the core values of the House with her authenticity, confidence, and charisma,” the brand wrote in one of the posts. 

In addition to the announcement, Gucci Beauty shared a video of Hanni teasing the release of the Rouge à Lèvres Mat lipstick 509 Rosso Ancora. The red lip shade was originally introduced for Creative Director Sabato De Sarno’s first fashion show and is considered the House’s new signature red shade.

Hanni has been styled in Gucci products since her debut with NewJeans in July 2022. Just three months later, Gucci welcomed her as a global ambassador. Following the appointment, Hanni has made numerous eye-catching appearances at the label’s Fashion Week shows and has fronted product campaigns.

All Eyes on Hanni

In recent years, Hanni has successfully captured the attention of renowned brands worldwide. The idol’s collaborations with Gucci have celebrated the label’s distinct identity, seamlessly integrating Hanni’s youthful appeal with Gucci’s DNA.

In the past, Hanni has worked with various fashion and beauty brands, both independently and as a member of NewJeans. The “Super Shy” singer’s impressive brand portfolio includes names such as Armani Beauty, UGG and OLens, among other popular names.


Interested in more fashion news? Read everything about Hanni’s UGG Spring Summer 2024 campaign here.

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