Jaded London Gets Physical with New York City Store

Following its stops in Los Angeles and Miami, British cult-label Jaded London brings its daring energy to New York City with their new brick and mortar seasonal store on Grand Street, launching September 13. 

Known for its subversive and streetwear-inspired designs, where creativity is at the foundation of everything, the contemporary fashion label kicked off its Jaded London World Tour earlier this year in Los Angeles — with stops in Asia, from Tokyo to Beijing, lined up through to the end of the year. 

Over the years, Jaded London has cultivated a community of fashion-forward individuals who appreciate its disruptive style and remain at the heart of everything the brand does. Through various pop-ups and events, the brand supports and collaborates with inspiring creatives across the globe to create meaningful moments, embedding itself into Gen-Z culture.

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Adept at transforming spaces into bespoke retail experiences, Jaded London will make its New York appearance, where the seasonal store will serve as a community hub for curators and customers alike. Designed with their community in mind, the space offers an immersive experience through weekly events and their travelling “Smoking Room” — a curated space for DJs, live performers, tattoo artists, and vintage resellers. 

On the NYC pop-up, co-founders and sibling duo, Jade and Grant Goulden share, “We love New York City, there is an amazingly organic synergy between Jaded London and the vibrant community in NYC. The US is also our fastest-growing territory, now contributing to 40% of our revenue. We are on track for $100m revenue and US expansion is very much part of the strategy to reach that target.”

To celebrate their New York space debut, the brand will host a NYFW Rave at the Chocolate Factory in Brooklyn for their Jaded community on September 12. Running from 10 PM to 4 AM, with back-to-back DJ sets by VTSS, DJ Smokey, MGNA Crrrta, Memphy, Extra Small, Boy Pillow, Océane, and Svet, the event will explore synergies between Jaded London and NYC. 

Where to Visit the Pop-Up

Visit the new Jaded London pop-up store, opening this Saturday, September 13. 

For all things Jaded London World Tour and more, visit jadedldn.com. Make sure to follow them on Instagram and TikTok, as well as Jaded Man on Instagram and TikTok! 

Want more NYFW related content? Check out Envi’s piece on Kyrie Irving’s new collection with ANTA here!