Every season, American apparel brand Calvin Klein delights with new collection drops. For its latest launch, the brand enlisted the help of global stars Jennie, Jungkook, Alexa Demie, Kid Cudi, and Kylie Jenner. Representing different divisions of the label, the group of A-listers fronts the Fall 2023 global campaign shot by Inez & Vinood.

Fall 2023 

Debuting a newly-minted association with Calvin Klein, Alexa Demie and Kid Cudi join brand ambassadors Jennie, Jungkook and Kendall Jenner in a series of audiovisuals that capture Calvin Klein’s new fall collections. Alexa Demie presents the newest Calvin Klein Underwear launches while Kendall Jenner models for Calvin Klein womenswear and Kid Cudi embodies the spirit of Calvin Klein Underwear and Jeans. 

Meanwhile, BLACKPINK’s Jennie — who is a fixture in every Calvin Klein campaign and even released her own collection with the brand — rocks underwear and denim looks. Dressed in two-piece sets and matching outfits, Jennie channels Calvin Klein’s modern minimalism to a tee. 

On the other hand, BTS’ Jungkook, who made waves with his appointment as the brand’s global ambassador, brings the best of Calvin Klein Jeans. The chart-topping singer confidently sports casual denim and menswear pieces that walk the line between vintage and timeless. 

Calvin Klein’s Star-Studded Campaigns

Embued in confidence and effortless sensuality, Calvin Klein’s Fall 2023 campaign presents the label’s classic staples and new elevated essentials. No stranger to star-studded collaborations, the American powerhouse reunited the best of the entertainment world to showcase their new offerings. The result is a campaign rooted in pop culture, where “each talent’s individual world is amplified through unique environments.” 

In addition to the global Fall 2023 campaign, which will appear on high-visibility digital and out-of-home placements around the globe, Calvin Klein recently released their Underwear Fall 2023 APAC campaign. Consisting of pictures and videos shot by Park Jong Ha, the campaign featured Chinese star Kuan Chen, Japanese model Maryel Uchida and Thai multihyphenate Bright Vachirawit.

Check out Calvin Klein’s Fall 2023 global campaign below and find the collection in Calvin Klein stores and on calvinklein.com worldwide.

Photos courtesy of Calvin Klein. Directed and photographed by Inez and Vinoodh

Photos courtesy of Calvin Klein. Directed and photographed by Inez and Vinoodh

Photos courtesy of Calvin Klein. Directed and photographed by Inez and Vinoodh

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