MAC Cosmetics Japan announced NCT’s Shotaro as their new model for a collaboration.
On September 20, the brand’s account teased their next collaboration through a silhouette dance video. They later revealed that they would be working with Shotaro on an exclusive collaboration.
MAC Cosmetics is known worldwide for leading and developing global makeup trends. With that in mind, the brand chose Shotaro as their model for this collaboration as NCT, in the brand’s words, “…are active globally and continue to fascinate with their outstanding performances and natural appearances.”
Shotaro is shown wearing the Lightful C + Coral Grass Tinted Primer SPF 45/PA++++ and Studio Fix Fluid SPF15/PA++ Foundation Skin Balancing Complex combo. These two products will be part of this campaign and are in line with MAC’s goal of popularizing a new trend of “relaxed skin,” where the makeup has a flawless finish and long duration, but still feels light and comfortable on the skin.
Shotaro compared the combination of the products to performing together with the NCT members: “By using foundation and make-up base at the same time, I feel that the make-up I wear lasts, and I can appear calm and comfortable. It feels like my relationship with other NCT members, together we can raise each other and build a strong relationship.”
Other products included in this collab are the Mineralize Skinfinish, Powder Kiss Velvet Blur Slim Stick Lipstick, Powder Kiss Eye Shadow, Prep + Prime Lip, Prep + Prime 24-Hour Extend Eye Base, and Colour Excess Gel Pencil.
The collaboration starts on September 22, 2022, and will include free merchandise, exclusive to MAC stores in Japan, to be given away with purchases of the selected products. From September 28 to October 4, the products can be found at the Kobe Hankyu event booth and from October 4, at MAC Japan Official Online Shop. From October 12 to 18, they will be available at the Seibu Ikebukuro Main Store booth event.
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