NewJeans’ Minji is the newest member of the girl group to be appointed ambassador of a globally-renowned fashion house. On February 13, Elle Korea revealed Minji as their most recent cover star and announced her designation as Chanel’s brand ambassador.
Minji x Chanel
Selected as Chanel Korea’s ambassador for beauty, fashion, watches, and jewelry, Minji is no stranger to the French luxury brand. Her friendship with the fashion house can be traced back to 2022, when just a day after NewJeans’ official debut, the group attended Chanel’s Beauty N°1 De Chanel Garden pop-up event in Seoul. Decked in a matching crop top and wide-leg trouser set, Minji embodied the chic image of Chanel to a tee.
Afterward, the singer was spotted either wearing Chanel items or carrying a purse to the airport on several occasions, leading fans to speculate that an official association was in the works.
NewJeans’ Fashion Takeover
With a range of fashion and beauty looks featured across their releases and stage performances, the members of NewJeans have repeatedly proven their versatility in the six months since their debut. The group holds a firm grasp of the Y2K fashion trend so popular at the moment and continues to solidify its ever-growing global influence.
Adding to a book of existing associations between high-end brands and NewJeans, Minji will now lend her image to Chanel. The milestone is certainly worth celebrating and follows the appointment of fellow members as brand ambassadors of fashion houses such as Louis Vuitton and Burberry.
Want to get more updates on NewJeans’ ambassadorships? Read about Hanni joining the Armani Beauty family here!