Small Business Spotlight: Bold, Maximalist Trinkets with Toko Kriung’s Playground of Colors
Ever wondered what happens when a graphic designer unleashes their inner maximalist? Meet Alvina Ramadhanti, or Kriung, the creative force behind Toko Kriung. Born in Vietnam but Indonesian at heart (and a big pho lover!), Ramadhanti’s art shop is a pure reflection of her vibrant personality and passions. EnVi chatted online with Alvina Ramadhanti, owner of Toko Kriung, on illustration styles, her unique maximalism, and her striking color schemes.
Blooming in Full Color
Ramadhanti describes Toko Kriung as her personal playground. “It’s where I can scribble and draw anything that comes to mind, free of rules or restrictions,” she explains. This space, initially conceived out of “pure curiosity” and even as a “joke,” quickly blossomed into a profound passion.
Ramadhanti’s style can be summed up with a simple mantra: “The more, the merrier.” Her products – ranging from eye-catching stickers and keychains to art prints and tops – are a testament to her love for bold colors and intricate patterns. Inspirations are diverse and deeply personal, drawing from beloved anime like Sailor Moon and Paradise Kiss, blended with the enchanting aesthetics of Ghibli.
Indeed, every item in Toko Kriung offers a glimpse into Ramadhanti’s life. She draws things she genuinely loves, incorporating references from pop culture, anime, and Korean drama/music. But her art also pays homage to her Indonesian roots, with patterns and visual elements inspired by rich local heritage, such as Batik and familiar local cuisines.
Unwrap the Art of Toko Kriung
Kudos to Ramadhanti, Toko Kriung’s products stand out for their unique ability to feel both comforting and familiar, while also serving as a delightful form of personal expression.
What’s In Store for Ramadhanti and Toko Kriung
Ramadhanti’s dedication to Toko Kriung is palpable. “I am very passionate in developing Toko Kriung and love doing it so much,” she affirms, adding, “I believe if I love doing it, hopefully everyone else will feel my passion for it as well.” Her ambition for Toko Kriung extends beyond just a hobby; her goal is for it to thrive for a long time, becoming something everyone around her can be proud of, and ultimately, transforming into her full-time endeavor.
For those seeking a dose of vibrant, rule-breaking creativity and a peek into the joyful world of an artist, Toko Kriung offers an experience that is truly more, and definitely merrier.
In search of a small business that celebrates independent Southeast Asian designers and creators? Check out our Nusantao Giftshop piece here!
