On February 14, K-pop girl group STAYC released their fourth single album, Teddy Bear. It includes the title track of the same name, in which the group discusses finding strength, and the Korean version of their Japanese single “Poppy.” The release maintains STAYC’s teen-fresh concept while showcasing how members Sumin, Sieun, ISA, Seeun, Yoon, and J have grown since their debut. 

Spreading Positivity

During an interview with Singles Magazine, STAYC’s leader, Sumin, shared that the title track “Teddy Bear” represents STAYC’s identity. Through the singles “ASAP,” “RUN2U,” and “STEREOTYPE,” a high-energy sound has become STAYC’s trademark. The bright and energetic rhythm of “Teddy Bear” clearly follows this style. Opening with electric guitar riffs, however, the group elevated their signature sound by exploring the pop-punk genre. In “Teddy Bear,” the sextet tell the story of a girl who finds strength in her hero—her teddy bear, which is sure to uplift listeners. “We are all still new to this life / There is no right answer,” they sing in the pre-chorus.

STAYC come to each other’s rescue in the visual for the song, demonstrating how the group can draw strength from one another. A surprise animation of members Sieun, Yoon, and J, reminiscent of the Powerpuff Girls, helped bring this message to life. Radiating positivity, the group transformed an ordinary bus into a disco party using their powers. During the party, STAYC gave viewers a glimpse into the song’s choreography as they imitated teddy bear ears during the hook.

Global Stars

On November 23, 2022, STAYC made their Japanese debut with the single “Poppy.” The track ranked seventh on the Oricon Chart and tenth on the LINE MUSIC chart. The catchy melody and addictive dance moves also captured the attention of K-pop idols, with Seulgi of Red Velvet, Soobin of TXT, and Haechan of NCT participating in the viral “Poppy Challenge.” Increasing the track’s popularity, a Korean version was released on February 3, which is featured on Teddy Bear.

What’s Next?

STAYC successfully wrapped up 2022 with a sold-out showcase in Tokyo. If the first two months are any indicator, 2023 will be even bigger for STAYC with their recent “Artist of the Year” award at the Haneto Music Awards. The group also held their first fan meeting in Kuala Lumpur on February 4. Now, to promote their single album, STAYC will perform “Teddy Bear” on various music programs including Inkigayo and Music Bank

Keep up with STAYC as they begin promotions by following them on Instagram and Twitter.

Interested in more STAYC? Read about the time Yoon met her role models, (G)-IDLE here!