K-pop star Felix Lee might be a Paris Fashion Week first-timer, but the superstar still provided a few style lessons when he turned up to the Louis Vuitton Spring Summer 2024 show. The singer reinterpreted wardrobe staples for the front row and brought the ultimate fall trend to Champs-Élysées: leather pants.
A Star Among Stars
French luxury brand Louis Vuitton reunited la crème de la crème of fashion and entertainment for the unveiling of its SS24 collection. Zendaya, Cate Blanchett, Jaden Smith, Gemma Chan, Urassaya Sperbund (Yaya Urassaya), NewJeans’ Hyein, and Dongyu Zhou were just a few of the stars in attendance at the event held at 103/111 Avenue des Champs-Élysées — in what will become the first Louis Vuitton Hotel in Paris.
Among the sea of fashion MVPs, the Australian star Felix Lee, member of K-pop sensation Stray Kids, made a remarkable first showing in a casual black-and-white ensemble. The singer — who traveled all the way from Korea for the occasion — offered fall inspiration, mixing easy-to-sport items such as a T-shirt and a white collarless jacket with the ultimate season staple: leather pants.
Although leather pants are a no-brainer during fall, Felix didn’t opt for the classic skinny tight leather bottoms. Instead, he switched things up with a Gen Z-approved wide-leg style that offered personality and novelty to the look. To top off the A-plus get-up, the K-pop darling accessorized with chunky sole boots, jewelry pieces and a Side Trunk mini bag in monogram canvas — an ode to Louis Vuitton’s trunkmaking origins.
Adding a spin to classic Louis Vuitton items and reinterpreting leather pants for fall, Felix’s outfit leaned into the youthful aesthetics he has championed as a brand ambassador. The singer previously opted for equally contemporary looks for other public appearances including Stray Kids’ performance at Lollapalooza Paris and the 2023 MTV Video Music Awards. In fact, his jacket selection for the front row followed the same pattern as the round-neck jacket he sported on the red carpet of the VMAs — a trending style that we already spotted on the latest runway of Louis Vuitton Men.
Louis Vuitton’s It Boy
Since his appointment as Louis Vuitton’s brand ambassador, Felix has been making the rounds online. The singer’s association with Louis Vuitton was highly publicized, generating conversations worth $4.5 million in Media Impact Value™ (MIV®) — a metric that assigns a monetary amount to posts, interactions, blog entries and articles, analyzing attributes specific to the fashion and luxury industry to measure the Return Of Investment of brands’ marketing efforts.
As per the data company Launchmetrics, the first Instagram post announcing this partnership (posted on Louis Vuitton’s official account) amassed $826K in MIV®, which showcases the great influence K-pop stars are exerting in the world of fashion. “This crossover between music and fashion marks a significant shift as K-pop continues to influence and redefine the music industry,” shared the company about Felix’s great feat.
Felix is one of the many stars from the Asia Pacific region leaving a lasting impact in fashion. Check out how APAC celebrities have become top players in the industry here.