Since 1998, when Chopard first established an official partnership with the French film festival, fine jewelry has become a hallmark of Cannes fashion and style. With the world’s attention focused on debuting cinema masterpieces and glitzy red carpets, the two-week event has emerged as the premier backdrop for luxury jewelers to showcase their most precious and newest creations. 

Driving public attention and, sometimes, even sales, red carpets, photocalls and parties serve as an opportunity for exclusive brands to display pieces that would otherwise be only seen at stores and private showings. Last year, for example, Chopard emerged as the top brand at the Cannes Film Festival, garnering staggering $37.3 million in Media Impact Value™ (MIV®) — Launchmetrics’ metric to assign a monetary value to every post, interaction or article to ultimately measure the impact and contributions of Voices, channels and regions to Brand Performance.

This year, the 77th Cannes Film Festival hasn’t strayed far from previous editions, bringing fashion and glamour to the foreground. And haute joaillerie is, of course, the jewel of the crown. 

Find below all the breathtaking jewelry creations turning heads at the French Riviera’s most important annual event — from the majestic Chopard pieces worn by Demi Moore, Rebecca Patricia Armstrong and Marina Ruy Barbosa to the Pomellato craftsmanship displayed on Turkish darling Hande Erçel and runway icon Helena Christensen.

Alessandra Ambrosio in Pomellato

Photo courtesy of Pomellato

Brazilian model Alessandra Ambrosio delivered a dazzling jewelry moment on the red carpet of The Substance. Ambrosio epitomized modern glamour in a grey metallic dress styled with a necklace by Pomellato. The rose gold chain was connected by a central gray sapphire pavé chain that carried a 20.72-carat gray-green tourmaline as a pendant.


Simone Ashley in Chaumet

CANNES, FRANCE – MAY 25: Simone Ashley attends the Red Carpet of the closing ceremony at the 77th annual Cannes Film Festival at Palais des Festivals on May 25, 2024 in Cannes, France. (Photo by Daniele Venturelli/WireImage)

Brodgerton star Simone Ashley graced the red carpet at the Cannes Film Festival Closing Ceremony wearing a white gold and yellow diamond Soir de Fête necklace and earrings.


Cate Blanchett in Louis Vuitton 

Photo courtesy of Louis Vuitton
Photo courtesy of Louis Vuitton

Cate Blanchett attended the premiere of her latest film, The Apprentice, in a Jean Paul Gaultier dress and Louis Vuitton fine jewelry. Blanchett made a case for circular creativity, sporting a repurposed shoulder necklace created with 49 white Akoyas, 33 Great Tahitian pearls and 633 diamonds sourced from previous High Jewelry designs by the French Maison. The Academy Award-winning actor also wore a pair of white gold and diamond hoop earrings.


Coco Rocha in Chaumet 

CANNES, FRANCE – MAY 20: Coco Rocha attends the “The Apprentice” Red Carpet at the 77th annual Cannes Film Festival at Palais des Festivals on May 20, 2024 in Cannes, France. (Photo by Daniele Venturelli/WireImage)

Model Coco Rocha attended the screening of Ali Abbasi’s The Apprentice sporting a blue-toned set from the “Le Jardin de Chaumet” collection. The set, featuring a necklace, earrings and rings, celebrates the African plant Agapanthus with a modern and sleek design where oval diamonds and sapphires take center stage. 


Demi Moore in Chopard

Serving as this year’s “Godmother,” actor Demi Moore made a showstopping appearance at the Trophée Chopard award ceremony. Moore opted for a metallic monochrome gown that perfectly matched the color of her turquoise-toned necklace — a stunning Chopard creation, of course.


Emma Stone in Louis Vuitton 

Photo courtesy of Louis Vuitton

Academy Award-winning actor Emma Stone stole the spotlight on the Kinds of Kindness red carpet. Stone matched her Louis Vuitton plunging neck dress with high jewelry by the same Parisian Maison. The set included oval-cut diamond earrings and a lavish bracelet from the “Deep Time – Volcano” collection, which featured a 53.49-carat cushion-cut tourmaline, four 28.38-carat cushion-cut spessartite mandarin garnets and two LV Monogram star diamonds.


Hande Erçel in Pomellato

Photo courtesy of Pomellato

Marking her first red carpet at Palais des Festivals, Turkish actor Hande Erçel attended the screening of Francis Ford Coppola’s Megalopolis. For this momentous occasion, Erçel showcased her impeccable style in a red strapless dress, tastefully styled with Pomellato jewels. As an esteemed friend of the Italian jeweler, the beloved star sported new creations, set for release next month. The three-piece set included a purple-blue baroque-cut tanzanite necklace, chain link earrings and a 26.86-carat tanzanite ring covered in diamond and sapphire pavé.

Photo courtesy of Pomellato

Days later, the Turkish sensation graced the amfAR gala’s red carpet wearing a fabulous beaded dress, accentuated with earrings and rings from the Pomellato Nude collection.


Helena Christensen in Pomellato

Photo courtesy of Pomellato

Supermodel Helena Christensen exemplified feminine elegance at the screening of Le Deuxième Acte. Christensen commanded attention with a white dress and coquette-leaning hair bow paired with Pomellato high jewelry. Comprising a necklace, statement ring and matching earrings, the model’s accessory repertoire included rare indicolite-colored tourmalines and over 2,000 diamonds.


Jane Fonda in Pomellato

Photo courtesy of Pomellato

Cinema icon Jane Fonda stunned at the Cannes Film Festival’s opening ceremony with a look taken straight from the Old Hollywood fashion book. To elevate her black and animal print outfit, Fonda donned a pavé choker draped with 2,924 sparkling diamonds, as well as matching earrings and a cuff.


Kelly Rutherford in Chaumet

CANNES, FRANCE – MAY 17: Kelly Rutherford attends the “Kinds Of Kindness” Red Carpet at the 77th annual Cannes Film Festival at Palais des Festivals on May 17, 2024 in Cannes, France. (Photo by Stephane Cardinale – Corbis/Corbis via Getty Images)

American actor Kelly Rutherford graced the Kinds of Kindness red carpet flaunting a set from Chaumet’s Soir des Fêtes line. The festoon necklace boasted pear-shaped diamonds adorning a white gold structure. Opting for a classic look, Rutherford sported matching white gold and diamond earrings.


Lay Zhang in Qeelin

Qeelin’s global ambassador Lay Zhang touched down in Cannes to attend the premiere of Horizon: An American Saga. Fulfilling his ambassador duties, the singer, actor and businessman took an Oriental-themed statement pendant and ring set to the red carpet. The pieces belonged to the Wulu Fairy collection and borrowed inspiration from the ancient Dunhuang murals in Mogao Caves.


Lily Gladstone in Chaumet and Jennifer Younger Designs

CANNES, FRANCE – MAY 17: Lily Gladstone attends the “Kinds Of Kindness” Red Carpet at the 77th annual Cannes Film Festival at Palais des Festivals on May 17, 2024 in Cannes, France. (Photo by Daniele Venturelli/WireImage)

Killers of the Flower Moon star Lily Gladstone hit the Kinds of Kindness premiere in a yellow-gold Balenciaga gown that turned all heads. As a member of this year’s jury, however, Gladstone couldn’t step out without upping her style game with a set of jewelry. The actor selected a Joséphine Valse Impérial sapphire necklace from Chaumet and dangling earrings from Tlingit designer Jennifer Younger. 


Maria Borges in Pomellato

Photo courtesy of Pomellato

Angolan model Maria Borges took a Pomellato high jewelry set to the Cannes debut of Furiosa: A Mad Max Saga. Borges combined a sequined slip dress with a diamond necklace and earrings from the Sabbia collection, creating a minimalist, but ultra-sophisticated red carpet look. 


Marina Ruy Barbosa in Chopard

Brazilian star Marina Ruy Barbosa wore a stunning necklace, earrings and rings set from Chopard to the premiere of Kevin Costner’ Horizon: An American Saga. The pieces featured shimmering yellow stone accents and bright diamonds, which perfectly matched the hue of Barbosa’s reflective liquid Miss Sohee gown.


Rebecca Patricia Armstrong in Chopard

Thai-British powerhouse Rebecca Patricia Armstrong (Becky) took Cannes by storm with her appearances at La Croisette. At the Emilia Perez premiere, specifically, the star created a look to remember by matching a plunging neckline dress with the most spectacular Chopard set. The dazzling jewelry repertoire featured a statement diamond choker, a ring, a bracelet and cluster earrings. Borrowing Becky’s words, she delivered a “princess moment.” 


Vic Carmen Sonne in Louis Vuitton

Photo courtesy of Louis Vuitton

Danish actor Vic Carmen Sonne took a Louis Vuitton high jewelry set from the “Deep Time – Bones” line to the premiere of The Girl with the Needle. The set included a 16.92-carat cabochon necklace with black opals and LV Monogram star-cut diamonds, as well as a 3.84-carat ring featuring an oval tourmaline and pavé diamonds.


Victoria Justice in Chaumet

CANNES, FRANCE – MAY 17: Victoria Justice attends the “Kinds Of Kindness” Red Carpet at the 77th annual Cannes Film Festival at Palais des Festivals on May 17, 2024 in Cannes, France. (Photo by Cindy Ord/Getty Images)

Singer and actor Victoria Justice made a long-awaited debut at La Croisette attending the Kinds of Kindness screening. Justice cut a stylish figure in a sheer black dress and dazzling white gold and diamond jewels. Taken from Chaumet’s Josephine collection, the delicate necklace, earrings and ring served as the ideal complement for the A Perfect Pairing star’s classic updo. 


Yara Alnamlah in Chaumet

Saudi entrepreneur and Chaumet’s Friend of the Maison, Yara Alnamlah added a touch of sparkle to her total-black look with high jewelry creations from the nature-inspired “Le Jardin de Chaumet” collection. The set featured the aptly titled Wheat High Jewelry necklace, which featured a V-shaped aigrette structure covered with diamonds, the Déferlante earrings and a yellow gold L’Épi de Blé ring. 


Yoona Lim in Qeelin 

Photo courtesy of Qeelin

Embracing pink elegance, South Korean star and Qeelin ambassador, Yoona Lim, stepped out for the Horizon: An American Saga screening. The actress, who is also a member of K-pop legend Girls Generation, showcased 18K white gold pieces from the BAMBOO collection, bringing a touch of Qeelin’s Asian heritage to the red carpet. 


Editor’s note: This piece continues to be updated as the festival unfolds.

Interested in more Cannes Film Festival coverage? Check out the most outstanding looks at the two-week event here.