On July 25, Michael Kors announced Dahyun, member of the K-pop group TWICE, as its newest global ambassador. Dahyun has previously graced the front rows of Michael Kors’ shows, becoming a fixture at New York Fashion Week. Now, as one of the American luxury brand’s global ambassadors, the star heads Michael Kors’ latest campaign.

The Campaign

Captured by photographer Lachlan Bailey in Seoul, Michael Kors’s Fall-Winter 2023 campaign embraces warm tones that emulate the golden hour. In the pictures, Dahyun confidently poses with the Signature Logo Heather bag, which features the MK print and branded hardware. Highlighting other brand staples, the K-pop powerhouse also sports a polka dress and a suede jacket that flaunts Michael Kors’ newly introduced Empire Logo.

Michael Kors
Signature Logo Heather bag

Dahyun x Michael Kors

Prior to her official appointment as a global brand ambassador, Dahyun graced two of Michael Kors’ Fashion Week shows in September 2022, and February 2023. Both times, the rapper stole the show, creating a buzz with her presence. At the brand’s Fall Winter 2023 show, Dahyun pushed Michael Kors’ top-performing Instagram post and earned the brand $501K of Media Impact Value™, as per software and data company Launchmetrics.

Dahyun even documented her experience at New York Fashion Week through a vlog. The behind-the-scenes look demonstrated the excitement and preparation that accompanied the idol’s iconic second appearance at New York Fashion Week. 

The Perfect Ambassador

With her brand new title, Dahyun joins the Michael Kors family, rising high expectations for her future fashion endeavors with the brand. “I’m excited to embrace the world of music and performance with Dahyun,” said designer Michael Kors in a statement. “She’s energetic, animated and has truly captured a global audience. From her incredible talent to her individual style, she’s the perfect representation of our brand.” 

Want to read more about Asian stars making waves in the world of fashion? Read about Stray Kids’ Felix new role as Versace’s global ambassador here.