Rising It Boy and member of K-pop group TOMORROW X TOGETHER (TXT), YEONJUN has been announced as the newest collaborator of the clothing brand Privé Alliance. Celebrating “his unwavering independence and originality,” the trendsetting idol will act as guest creative director for a limited capsule collection set for release in August 2022.
Privé Alliance x YEONJUN
In an era where creative team-ups are thriving in the world of fashion, the streetwear label Privé Alliance announced TXT’s YEONJUN as its latest celebrity partner and brand ambassador. The K-pop star will collaborate with the New York-based brand for a five-piece collection featuring YEONJUN’s sketches. The collection includes ringer T-shirts, jeans, bull caps, and a sweater. Among the key points of this partnership is the digitally printed and embroidered illustrations designed by the idol. “The colorful and playful drawings from this collection remind us of the innocence and genuine creativity of a child when [they] see an empty canvas,” the singer explained.
In a press release, Privé Alliance highlighted YEONJUN’s “sophisticated fashion taste” and expressed their excitement for the upcoming collaboration. “His influence as a style icon within the fashion and music scene makes him a perfect fit for the brand’s constant[ly] evolving and progressive movement of creative collaborations. YEONJUN epitomizes personal style—modern yet timeless, minimal yet fun,” they said.
YEOJUN’s Rising Fashion Star
Often referred to as an emerging style icon in the K-pop industry, YEONJUN is no stranger to sartorial fame. The TXT member has previously modeled for Concept Korea in a virtual presentation showcased during New York Fashion Week and collaborated with the Korean brand UL:KIN. With wardrobe and styling choices that make him a favorite in the fashion circles, the singer is also a house friend of the British legacy brand Burberry.
Undoubtedly one of the most fashionable K-pop stars, YEONJUN will now test his design chops in his latest association. If the excited fan reactions are anything to go by, YEONJUN and Privé Alliance’s collaboration is heading to smooth sailing.
Interested in more fashion coverage? Check out how Korean stars are rocking Burberry’s Lola Bag here.