Following the successful release of NCT 127’s second Japanese album LOVEHOLIC and his individual activities in Japan, NCT’s Yuta has proved to be a force to be reckoned with. For his latest foray into the world of fashion, he partnered with Vogue Japan to present Tom Ford’s fragrances Neroli Portofino and Oud Wood. 


Yuta’s Scent Styling 

Recognized for his talent, good looks, and strong social media following, the Japanese member of NCT has dived into the world of fashion through editorials and magazine covers. Now, chosen by Vogue Japan to advertise Tom Ford’s fragrances, Yuta is taking a step forward. 

On June 20, Vogue Japan shared a video of its Tom Ford Beauty campaign on YouTube. Directed by Gota Yonekura and narrated by Yuta himself, the 1:27 minute shot shows the multifaceted member of NCT enjoying personal time as he is metaphorically transported to the azure sea of the Italian Riviera, hinting of summer and the spirit of Neroli Portofino. Yuta—who also appears playing the guitarlater transforms for a night-out, picking the musky Oud Wood as his fragrance of choice.

Throughout the video, the star effortlessly captures the essence of the fragrances and introduces the concept of scent styling claiming that “fragrances are just as important as fashion and makeup.” Vogue Japan further explained the idea, “scent styling allows you to enjoy different scents according to the scene, just like changing clothes,” they wrote


NCTzens Sent Into A Frenzy 

As expected from NCT’s loyal fandom, reactions were overwhelmingly positive. The unveiling of Yuta’s collaboration with Vogue Japan and Tom Ford sent fans into a frenzy. They quickly took to Twitter to congratulate Yuta and share their thoughts on future fashion activities.


Thanks to fans, #YUTA soon became a trending topic all over the world and in his home country.


What’s Next?

Loved by fans, Yuta continues to dip his toes into modeling. Earlier this month, the member of NCT graced the cover of GINGER Magazine’s July issue, where he spoke about navigating life as an entertainer. The magazine was well received and topped sales charts in Japan, proving his popularity and raising expectations for future activities. We look forward to what Yuta has to offer in his individual career and as a member of NCT.

For more fashion content about NCT, check out what Jaehyun has been up to lately with Prada here!

Thumbnail Courtesy of VOGUE Japan