The brand’s new campaign, Easy in Levi’s, assures us that baggy is indeed back with a little help from their global ambassadors. Moving with ease and effortless cool, world stars Alia Bhatt and Diljit Dosanjh embrace the lazy fits with purpose and individuality that’s natural to them.
From a niche trend to being relegated as a wardrobe essential, the baggy denim is all about redefining comfort. The days of squeezing into a pair of jeans are well past us, fashion today is about effortless intention, and everyone’s favorite denim brand does it better than anyone. The campaign itself captures a cultural shift, embracing silhouettes designed to move with you, sit with you and elevate every piece in your wardrobe — ease over restriction and confidence over conformity.
Irreplaceable, constantly reinvented and a cultural mainstay: keywords that describe both denim and Levi’s newest global brand ambassador, Alia Bhatt. With her authenticity, star power and international fashion icon status, as the global ambassador of both Gucci and L’Oreal, Alia’s new role comes as no surprise. In her debut campaign for Levi’s, she sports the Baggy Dad Barrel — a fresh take on a cult favorite with its sculpted ease, curved outseam, and slouchy attitude. Also seen on Alia is the XL Straight — a sharp, 90s-inspired silhouette with a strong, minimal presence and a subtle play on nostalgia and the now. Both styles join the brand’s beloved ’94 Baggy and High Loose, anti-fit fits with a relaxed yet flattering silhouette.
The brand’s first Punjabi global ambassador, Diljit Dosanjh brings his unmistakable flair and colour to the Easy in Levi’s campaign. A cultural icon, Diljit’s appointment as ambassador came in March earlier this year, just a few months prior to his mega successful Met Gala debut. In the campaign, he’s seen in a pair of the 578 Baggy, a laid-back fit with relaxed proportions and the ultimate cool-guy stacked detail. He also sports the Extra Baggy, an exaggerated silhouette rooted in streetwear with an effortless fluid drape. The Extra Baggy with its oversized proportion allows you to feel the moment and make bold moves, much like Diljit’s chart-topping music itself.
A global leader in denim, Levi’s jeans remain one of the most recognizable pieces of clothing in the world. An epitome of casual American style and effortless cool, they have a loyal global audience spanning across generations. What makes the brand unparalleled in this industry is their relentless spirit of innovation and range of denim available across their portfolio.
The Levi’s brand’s Fall/Winter 2025 collection is now available on levi.in and across stores pan-India. For more details, follow the brand on Instagram!
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