Following the kick-off in New York, the Fashion Week circuit took over London between February 15 and February 20. Just like its international counterparts, the event brought attention to several high-caliber brands. However, the six-day fashion affair also recognized emerging brands and offered a space for unconventional design proposals. 

Burberry, JW Anderson and Simone Rocha were among the buzziest brands according to the software and data company Launchmetrics. In preliminary data obtained between February 14 and February 22, Launchmetrics — which specializes in the Fashion, Lifestyle, and Beauty (FLB) industry — shared the brands and personalities who racked up the highest Media Impact Value™ (MIV®) at London Fashion Week. 

Here’s a breakdown of the figures:

Top Post at London Fashion Week

In 2024, London Fashion Week celebrates 40 years since the event was first introduced in the international fashion calendar. The most recent edition included 107 brands, 94 physical presentations, and 19 digital activations as part of the official schedule. The fashion affair ultimately generated $65.1 million in MIV® — $41.4 million coming from social media and $23.7 million originated online.

In consonance with the trend of sportspeople taking over luxury spaces, Arsenal player Bukayo Saka authored the top post at the event. In the Instagram post, the Burberry campaign star is pictured alongside several personalities, including Saltburn’s Barry Keoghan. The post garnered $406K in MIV®, becoming the best-performing post at London Fashion Week, as a whole.

Top celebrity and influencer at London Fashion Week

With attendances at shows such as KWK by KAYKWOK, Labrum London and FROLOV, Chinese actor and model Hu Bing rose as the top celebrity at London Fashion Week. The multihyphenate star, who is a notable presence at fashion events and even takes on modeling, gathered $655K in MIV®.

Meanwhile, self-described maximalist fashion enthusiast and stylist, Eve-Lily, was the top influencer, grossing $426K in MIV®.

Brand Ranking at London Fashion Week 

Showcasing London’s reputation as a thriving creativity hub where a wide range of design offerings coexist, the brand ranking was dominated by a diverse selection of names. British heritage label Burberry, contemporary design pioneer JW Anderson, cult favorite Simone Rocha, multicultural brand Erdem and Molly Goddard dominated MIV® figures.

Top Brand: Burberry

Every season, Burberry’s collection unveilings are among the most anticipated at London Fashion Week. The latest season was no exception. With a collection that turned to the past for inspiration and a slew of remarkable runway and front-row appearances — Lily Cole and Naomi Campbell modeled on the catwalk while Barry Keoghan and Son Heung-min sat in the VIP section — Burberry emerged as the top brand in London Fashion Week, in terms of MIV®.

Proving his rising popularity in fashion spaces, football player Bukayo Saka was responsible for the best-performing post for the brand, which gathered $406K in MIV®. Meanwhile, on Burberry’s owned media (official social channels), a post featuring Thai actor Bright Vachirawit racked up $376K in MIV®.

Top Brands: JW Anderson and Simone Rocha

With a daring, provocative and unique take on British style, JW Anderson captivated audiences and industry experts this season. The collection — which emphasized texture play, novel silhouettes and nostalgia — was buzzy enough to place JW Anderson in second place in the MIV-generating brand raking. The top post for the brand came courtesy of the American publication Vogue. The magazine’s Instagram post generated $136K in MIV®.

Irish designer Simone Rocha took the third spot this season. Her collection, aptly title “The Wake,” tapped into melancholy and grief, favoring elements such as corsetry and sheer textiles. The top performing post for the brand was posted on Vogue France and accrued $56K in MIV®. Meanwhile, the brand’s best-performing post on their owned channels racked up $48K.

Interested in more London Fashion Week content? Check out the top beauty moments of the six-day fashion extravaganza here.

*Author’s Note: This is a preliminary report. As the data continues to be processed, the final numbers are forecasted to increase.

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