Ever wondered what’s inside Filipino socialite Heart Evangelista’s makeup bag? Look no further. Since she’s known for her immaculate style, we became curious about her go-to products. From front rows to city streets, the multi-hyphenate always explores the latest trends and gives her followers the insider take.
Cherry violet hair and oxblood lipstick are Evangelista’s most recent trend revivals. But, what about her OG beauty products? The ones that are constantly mentioned on her social media platforms. Ahead, we dig deep into the products that makeup some of her most iconic beauty principles. Plus, we break down how you can get the look too.
The Makeup
Evangelista believes in dressing to the nines for any occasion. However, she takes a different approach when it comes to beauty. This philosophy came from the star’s mother. While getting ready in a YouTube video, Evangelista shared, “She’d always tell me to always dress down with your makeup. Why is that? Because if you’re going to go really extra already with your outfits, with your jewels, with your accessories, you also want to have a nice balance and have that really effortless look.”
MSBB = My Skin, But Better
With the former in mind, Evangleista’s go-to base products and techniques combine for a skin-like finish. The socialite prefers sporting a natural, satin base for daily activities as well as the red carpet. Evangelista filmed a “Get Ready With Me” video for YouTube and shared her favorite products. To start the base makeup, she dabbed IT CC+ Cream Oil-Free Matte on the center of the face. Perfecting the MSBB (My Skin, But Better) look, Evangelista then sandwiched her CC cream and high coverage concealer under satin powder products. L’Oreal and Naturactor products were also in her go-to line up.
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Fuzzy Black Liner
It wouldn’t be a Heart Evangelista makeup look without fuzzy, black eyeliner. Whether it’s winged or not, she has an affinity for a blurry, kajal line just above her lashes. This soft eyeliner look gives her a romantic, doe-eyed appearance. Landing somewhere between sweet and sexy, the eye makeup became a fixture in Evangelista’s beauty repertoire.
Always keeping her fans in the know, the Filipino star shared her favorite smokey, eye liner pencil on Instagram. The eyeliner in name – CHANEL Stylo Ombre Et Contour – is a three in one eyeliner, eyeshadow, and khôl. Don’t be scared of its ostentatious claims, this pencil lives up to its promises. Evangelista applies the ultra-creamy shadow stick by dabbing the tip with a pencil brush and swiping it along the lash line.
Healthy Flush
Recently, Evanglista has been spotted with a healthy flush at fashion events. She swipes peach and pink blushes on her cheekbones and nose bridge. Similar to the sunburnt blush trend from 2022, Evanglista’s blush technique warms up her face. However, her color choice differs from the original trend. Evangelista’s rose and peach shade selections create a feminine look compared to the trend’s toasted coral shades.
During the Spring Summer 2025 Fashion Week, her longtime makeup artist, Memay Francisco, revealed Evangelista’s go-to blush. The blush she often wore was TÉVIANT Beauty’s Deity Dust. The face palettes provided the perfect rosy hue and glow. Plus, the convenient packaging solidified it as a fashion week staple.
Creamy Neutral Lips
Occasionally, Evangelista appears with a bold, punchy lip. But, cream peach, pink, and nude lipsticks remain mainstays in Evangelista’s collection. Also, she never skips lip liner. Evangelista creates a plumper lip look by slightly overlining her cupids bow and bottom lip. The step has been in Evangelista’s makeup routine for decades. While filming a beauty YouTube video in Sorsogon, she recalled overlining her lips at the young age of thirteen.
Evangelista has curated brands from all countries and price points for her perfect pout. L’Oreal’s Infallible Lip Liner in Rose, Sephora Cream Lip Stain Liquid Lipstick in 05, and PAT McGRATH LABS MatteTrance™ Lipstick in Christy all made appearances in her “Glam Look Tutorial” on Youtube. After taking a look at the products, one could point out the artist favors long-wearing and demi-matte products.
The Hair
Evangelista sports extravagant outfits, but something that never changes is her hair. Over the years, she’s dyed her hair cherry violet red and pearl blonde. But, her commitment to frizz-free volume has never wavered.
Evangelista gave her fans the inside scoop in a What’s in My Bag video on YouTube. After raiding her handbag, the mogul revealed some of her must have toiletries. She pulled out the Briogeo Scalp Revival Charcoal + Biotin Dry Shampoo while singing its praises. Offering volume and oil control, the charcoal-infused dry shampoo is the actress’s cure to greasy hair. Meanwhile, something of equal importance is scalp coverage. The actress’s trick to a full looking hairline is SEVICH Hairline Shadow Powder. This product functions like an eyeshadow, but for your scalp. It colors in the stubborn parts of the scalp that peak through updos. No wonder, Evangelista keeps this in her hair arsenal at all times.
The Fragrance
It’s no secret that Heart Evangelista is an avid perfume collector. Time and time again, the artist has been depicted as a true perfume addict on social media. In a YouTube video, Evangelista shared how much she values scents saying, “It really does complete your OOTD.”
Despite having quite a collection of scents, the Filipino socialite tends to favor powdery, floral fragrances that match her country’s tropical weather. Penhaligon’s Luna Eau de Toilette remained as one of her top picks. This EDT is a fresh floral fragrance that opens up with a mix of bergamot and orange. The bright citruses dry down to a soft blend of roses and jasmine. With base notes of fir balsam and musk, this fragrance is the perfect day-to-night scent for any occasion. Despite its hefty price tag, Evangelista mentioned that you don’t need to use much to achieve an all-day wear time. Lastly, Luna by Penhaligon holds a special place in her heart as this was her perfume selection for her wedding day.
When Heart isn’t in the mood for a perfume, she gravitates towards colognes. The artist gave her fans a tour of her perfume collection and mentioned Hermès’ Eau de Rhubarbe Écarlate. Fresh yet distinct, the cologne floods the senses with a vegetal, rhubarb aroma. Juicy red berries and musk finish off the fragrance with a sweet, skin like finish. As the olfactory system has a strong connection to memories, Evangelista remembers her trip to Paris everytime she sprays the cologne. Since falling in love with the scent, she’s given it the prestigious title — her signature scent.
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No matter the occasion, Evangelista always enters the room with head-to-toe opulence. Her beauty looks revolve around appearing polished and glam. But, they are not overly complicated. This fact is what makes the beauty looks appealing to a wide audience. So, if you’re in the market for a summer refresh, grab a page from Evangelista’s rule book.
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