FIFA Women’s World Cup Athletes Front New Calvin Klein Campaign
Buoyed by minimalist and sensual aesthetics, Calvin Klein has proven to be a go-to label for high quality Ready-to-Wear. In 2022, the brand introduced the “Calvins or nothing” campaign centered around famous actors, athletes, and celebrities adopting the American brand’s iconic imagery.
Adding to the stack of photographs from previous iterations of this campaign, Calvin Klein pictured athletes of the 2023 Women’s World Cup. The group embraced effortless sensuality, demonstrating that they are a force to be reckoned with on and off the field.
Global Athletes for Calvin Klein
Footballers Alex Morgan, Chloe Kelly, Kenza Dali, Mana Iwabuchi, and Mary Fowler made up the group of power players depicted in this edition of the campaign. The athletes donned their Calvin’s best while posing in intimate settings designed to highlight their individuality and reveal their confidence and sensuality.
Lensed by Brianna Capozzi the campaign unfolds in an atmosphere of raw authenticity. The photographer utilized the art of juxtaposition, capturing expressive closeups and full-body shots that showcase the athletes’ beauty. Colored in the brand’s signature black-and-white scale, these invigorating photos serve as a celebration of athleticism, strength, and vulnerability. The campaign also raises anticipation for the upcoming 2023 Women’s World Cup to be held in Australia and New Zealand, starting July 20.
Alex Morgan
Photos Courtesy of Calvin Klein. Photography by BRIANNA CAPOZZI
Mary Fowler
Photos Courtesy of Calvin Klein. Photography by BRIANNA CAPOZZI
Mana Iwabuchi
Photos Courtesy of Calvin Klein. Photography by BRIANNA CAPOZZI
Chloe Kelly
Photos Courtesy of Calvin Klein. Photography by BRIANNA CAPOZZI
Kenza Dali
Photos Courtesy of Calvin Klein. Photography by BRIANNA CAPOZZI
Shop the Looks
After seeing these powerful female athletes radiating confidence, many may feel called to try out a handful of staple pieces from the American brand. The campaign content will launch across Calvin Klein’s social channels and will also show up across many stores across the globe. Whether it’s a slouchy pair of denim or a pristine cotton loungewear set, find your inner athlete by trying out these Calvin Klein classic pieces.
Interested in more fashion campaigns? Check out Jennie and Calvin Klein’s collaboration here.
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