Pakistani streetwear brand Rastah released its Volume 11 collection on March 26. In the short time since, the transitionary collection has nearly sold out online. Fans of the brand flocked to add unique new items to their shopping carts in support of the celebrity-approved label — which has received the stamp of approval from the likes of Timothée Chalamet, Justin Bieber, and Iman Vellani.
Volume 11
Rastah’s Volume 11 collection is an in-depth exploration of the multifaceted experience of self-love. Under the creative direction of Zain Ahmad, the brand released a line of clothing that deploys stylistic tools to navigate three stages of fear associated with self-love: fear of love, fear of being loved, and fear of letting go.
Inspired by a combination of real-life experiences, insightful ruminations, and the world of cinema, Ahmad created pieces that simultaneously evoke inner-facing reflection and an essence of nostalgia. Volume 11 takes advantage of design and tailoring techniques such as Shibori, Boro stitching, and botanical dyeing to encourage boldness in fashion. Additionally, the collection features a playful use of various textures, including layers, faded prints and abstract weaves to create visually interesting yet functional pieces.
Released during spring, the collection also contains a seasonally appropriate selection of floral-patterned items. Extravagant embroidery, creative patchworking, and pearl detailing transform closet classics — think: denim sets, a work jacket, or a leather jacket — into fashion-forward iterations of fashion staples. The contrast between Volume 11’s noticeable craftsmanship and imaginative designs juxtaposes the collection’s theme of love and fear.
Check out the full campaign below and discover Volume 11 on Rastah’s website.
THE CAMPAIGN
THE LOOKBOOK
Want to stay up to date on fashion’s latest releases? Read about Tommy Hilfiger’s Spring 2024 campaign featuring Stray Kids here!
