On March 29, YSL Beauty launched their highly anticipated lip series YSL Loveshine. The brand commemorated the product release with a pop-up and after-party, “YSL LOVESHINE FACTORY” and “YSL LOVESHINE CLUB.” Celebrating the new lipstick, global celebrities gathered in the trendy district of Le Marias, Paris. Ahead, see a sneak peek of the new beauty launch and festivities.
YSL Loveshine Lipstick
Coined as a “Jelly juice lipstick,” the new Loveshine series has been created with fruit oil to moisturize and fig oil to condition. YSL modernized the cult classic lipsticks with an advanced formula and refined packaging. Melting on contact, the gloss sticks drench the lips with a weightless shine. The Loveshine series consists of twenty new shades.
Day of LOVESHINE
YSL pulled out all the stops to commemorate the Loveshine launch. The concept of the pop-up event, “YSL LOVESHINE FACTORY,” was — as the name suggests — a factory where robots created lipsticks. Creative art fixtures and whimsical photo ops brought the aesthetic to life. Upon entering the venue, A-listers were welcomed by a glitzy, pink mirror facade that spelled, “YSL LOVESHINE.” One of the attractions was an immersive space of expanding mirrors called the “Infinity Mirror Box.” Continuing the whimsical theme, lipstick chess, crane games and candies decorated the venue.
As it turned to night, global A-listers explored Paris’ hottest new spot: “YSL LOVESHINE CLUB.” Black and pink neon lights coated the evening in the color of the lipstick series and the brand’s color. YSL’s it crew gathered to celebrate the birth of the Loveshine lipsticks.
British singer Dua Lipa, minted as the brand’s global makeup ambassador and face of the new product, mingled with the biggest APAC names all night. NewJeans’ Danielle, Number_i’s Sho Hirano, and Okinawan model Yu Yamada were in attendance, as well as Japanese influencers Michi and Emma. Keeping with the theme, the event featured the trendiest of DJs such as MYGAL, Alex Chapman, and Chloé Caillet.
Keep scrolling to see the highlights of the event.
Sana X YSL Beauty
As of now, the celebrations have only just gotten started. Scheduled for early Summer, YSL Japan anticipates commercial material starring Sana of K-pop group TWICE. The vocalist’s charm effortlessly suits the high-shine, luxury lipstick launch.
“The pink packaging, the fresh shine, and the sheer color are all so cute that I fell in love with them. it has become my favorite lipstick,” Sana said of YSL’s newest product. “No matter how many times I reapplied it for photo shoots, it remained moisturized and I felt it had a caring effect. I would like to use it every day from now on.”
To get Sana’s look, try out the YSL Loveshine Lipstick in shade 209 Pink Desire. Sparkling gold pearl pigment floats in the translucent strawberry gloss stick for a perfect Summer MLBB (my lips but better). Keep your eyes peeled because the brand already released behind-the-scenes footage of Sana’s commercial taping. The teaser footage can be seen online on YSL Beauty’s YouTube channel.
Shop the Loveshine Series
Yu Yamada’s Pick: YSL Loveshine Lipstick in 122 Caramel Swirl
Emma’s Pick: YSL Loveshine Lip Lipstick in 202 Peach Glow
Michi’s Pick: YSL Loveshine Lipstick in 204 Melted Honey
Sho Hirano’s Pick: YSL Loveshine Lipstick in 150 Nude Lingerie
Sana’s Pick: YSL Loveshine Lipstick in 209 Pink Desire
Want to stay on top of global lipstick trends? Check out how Tanghulu Lips became the perfect lip combo for spring here.
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