Aligning with the annual holiday calendar, fashion brands all over the world have made it a tradition to introduce Lunar New Year collections. The holiday is observed under different titles in different regions, bringing families together to welcome the new year according to the Lunar Calendar. This year, February 10 marks the start of the auspicious Year of the Dragon.
Below, EnVi recaps some of the most stylish collections commemorating the Lunar New Year.
Luxury Italian label Fendi released its Lunar New Year line on January 4. The collection, curated in collaboration with Pokémon and FRGMT, was highly coveted — some pieces sold out almost immediately. Motifs of Dratini, Dragonair, and Dragonite, dragon-type characters from Pokémon, are interspersed throughout the collection’s pieces. In addition to the selection of wearable items, Fendi released a series of purses, accessories, and even digital attire for Pokémon Go.
Dior’s approach to the Lunar New Year involves elegantly curated floral and butterfly motifs. Rather than leaning into the boldness of the dragon, Maria Grazia Chiuri harnessed the power of vivid red in a celebration of femininity and prosperity. An abundance of butterflies can be seen across various accessories, bags, and clothing pieces in the collection. Additionally, the collection features comparatively simple, monochromatic items in white and red, colors associated with luck, prosperity and joy.
Charles & Keith
Singaporean label Charles & Keith created a robust array of red, pink, and white pieces in honor of the Lunar New Year. In classic Charles & Keith fashion, the brand added unique detailing to closet staples. Take the Mary Jane shoe as an example. With its newest release, Charles & Keith reimagined the signature preppy shoes as ballet flats decorated with floral print. The collection also includes a series of purses and wallets in colorways that match the footwear, making it easy to style an outfit with their newest pieces.
Athleticwear brand New Balance collaborated with the Japanese streetwear boutique atmos to launch a series of items for the Lunar New Year. The drop includes a rendition of the New Balance 1906N and 610T silhouettes. The 1906N sneaker, available in two colorways, leans into the shoe design of the early 2000s. Meanwhile, the 610T, offered in navy blue and earthy green, is a more compact design. The brand also created matching sweat sets in neutral hues and cozy reversible jackets.
Putting a cute spin on the dragon motif, Tory Burch’s Lunar New Year collection features cloud detailing, neutral tones, and an adorable Dragon Espadrille. The brand’s expansive collection ranges from accessories to footwear and even includes a few tops. Notably, the Embrace Ambition Bracelet, made in collaboration with the Tory Burch Foundation, is offered in a bold shade of red that fits the Lunar New Year color palette and encourages women to pursue their passions.
Mini Barrel Bag
Streetwear is at the core of AMIRI’s Lunar New Year drop. The California-based luxury fashion house — helmed by Iranian-American Mike Amiri — has cultivated a laid-back, Los Angeles appeal. Accordingly, the brand’s Lunar New Year collection merges Chinese tradition with West Coast finesse. The focal design? A black, green, and blue dragon embroidered on tee shirts and trucker hats. In addition to these streetwear staples, the Lunar New Year drop encompasses footwear, accessories (belts, scarves, socks) and a matching set that reimagines the classic pinstripe.
Titled “Be Spring,” Lululemon’s Lunar New Year collection was released in tandem with a campaign featuring record-breaking actress Michelle Yeoh. In the campaign imagery, Yeoh revisits the role of Yim Wing Chun, the legendary Chinese character she played in the film Wing Chun (1994). The collection offers men’s and women’s athletic and athleisure attire in various shades of red. For the most part, pieces take a minimalist approach to commemorating the new year’s grandiose zodiac sign. Hints of gold and a new Surface Shift Cassis (crimson red) colorway introduce additional detailing, while puffer vests and jackets bestowed the collection with a winter-approved appeal.
London-based Radley London dropped its three-piece Lunar New Year collection on January 8. The lineup consists of two leather handbags and a wallet. The first bag, a Medium Ziptop Multiway, features the trademark Scottish terrier alongside a bright-eyed, red and gold dragon. Appliqués of metallic gold stars and wispy red clouds litter the remnants of the Prarie Pink leather bag. The matching Medium Bifold Purse — already sold out on the Radley website — showcases the same applique and foil embossings on a smaller scale. The final piece of the collection, the Medium Flapover Grab, references the origins of the Lunar New Year with Poinsettia red leather, a solid gold clasp, and a standout detachable dragon charm.
Canadian label Moose Knuckles created a Lunar New Year collection and corresponding campaign in collaboration with artist Panda Mei, stylist Yuky, and fashion blogger MoO$E. This collection reimages the brand’s winter-ready gear with a red, white, and black color palette, giving a nod to this year’s zodiac animal through a logo redesign. In addition, hints of gold are woven into a few pieces including the Gold Debbie Bomber Fur and the Unisex Reversible Dragon Bucket Hat, reflecting a wish for prosperity and good fortune in the new year.
The English jewelry company Loquet revealed a radiant line of trinkets and charms for the Lunar New Year. The show-stopper item, an 18k gold Diamond Baguette Amour Locket, can be filled with any Loquet Lunar New Year accessories. Whether it’s a Fu Charm for fortune, a Goldfish Charm for abundance, or a Shou Charm for longevity, these statement pieces celebrate the rich symbolism of Chinese culture. Garnet gemstones, pearls, and other novelties can be found in the special launch.
Amour Locket 18k
Contemporary luxury label Self-Portrait, founded in 2013 by Malaysian-born designer Han Chong, delivered a mix of celebratory womenswear and accessories for the Lunar New Year. Inspired by traditional Chinese garb like the Qipao (Cheongsam), the campaign nods to old Shanghai glamour. Items such as the Red Flower Lace Mini Dress and the Gold Metallic Micro Bow Bag feature colors traditionally associated with good luck and prosperity. Adding to the festive charm, the brand tapped Malaysian fashion icon Ling Tan and actress Carina Lau for the campaign.
Up-and-coming jade jeweler, Seree, released a limited edition Year of the Dragon Necklace for pre-order. The 18k gold-plated pendant features an embossed dragon and two blue zircon gems. The women-led brand ethically sources its materials from across Asia and creates each piece in Zhenping, Henan — the jade capital of the world. This limited edition pendant represents wisdom and good fortune, which makes it the perfect purchase to ring in the new year.
California-based business Sunnie Creative released a one-of-a-kind collection of acrylic pieces to celebrate the Year of the Dragon. Founded by sisters Yue and Rui along with their mother Amy, the family-owned brand creates colorful and playful jewelry. For the Lunar New Year, Sunnie Creative presented a lineup of pieces featuring traditional imagery — from dragons to lucky charms such as flying cranes and red flowers. Standout items such as the Dragon Dance Earrings, the New Year Bloom Earrings, and the Lucky Cloud Hair Clip Set, are welcome additions to any bright red envelope.
Interested in more fashion content? Check out Alo Yoga’s Spring 2024 collection featuring BLACKPINK’s Jisoo here.