TWICE is For the Girls in New Album “THIS IS FOR”
TWICE have been a trailblazing act since their debut – topping charts, selling millions of records, and filling stadiums with their dedicated fans, ONCE. At nearly a decade old, the nine-member girl group is still reaching new heights. With a historical headlining set at Chicago’s Lollapalooza festival, a featured song in the smash Netflix movie K-Pop Demon Hunters, and collaborations with pop icons like Coldplay, Megan Thee Stallion, and Saweetie, TWICE only continues to grow.
Their latest release, THIS IS FOR, is their fourth full-length album and first full album release since 2021’s Formula of Love: O + T = <3.
TWICE’s sound has been evolving and maturing from their initial candy pop sound, exploring a wide variety of genres like electropop (“FANCY”), bossa nova (“Alcohol-Free”) and Atlanta bass (“Strategy [feat. Megan Thee Stallion]”). This sonic journey has always maintained TWICE’s signature sweetness, but has created some significant differences across their discography.
THIS IS FOR is the culmination of all that exploration. Easily their strongest project to date, it’s a tight, streamlined album that doesn’t waste a second: all killer, no filler. Every song, lyric, and note is carefully chosen to represent this newer, mature TWICE. With a host of iconic collaborators, all 14 songs highlight all of TWICE’s strengths, expand their sound, and create a holistic pop experience.
Join EnVi as we break down the new album, sound, and direction for TWICE, whether you’re a veteran fan or a new Lollapalooza convert.
THIS IS FOR ALL MY LADIES
If there’s a word to describe this album, it’s confidence. It oozes out of each track, into every melody and hook until the album is dripping with it.
From the intro track “FOUR,” it’s evident that TWICE isn’t here to play around. The inclusion of an intro, a first for the group, sets the tone of THIS IS FOR as a full, curated album. Starting off with a pulsing electro beat, it builds into the punchy chant “Once you see us / You’ll madly love us twice,” serving as both a promise and a follow-through.
The intro swells into the album’s title track, the titular “THIS IS FOR.” A slightly asynchronous jump, as “THIS IS FOR” presents a simpler, more toned down production that doesn’t immediately match the energy that “FOUR” builds. It recovers though, with the nine members cheering “This is for all my ladies / Who don’t get hype enough / If you’ve been done wrong / Then this is your song / So turn it up” – a catchy, bouncy chorus almost perfectly made for gleeful sing-shouting in concert (or the club). Produced by Tayla Parx, Em Walcott, and Di Genius, it’s an empowerment anthem that has audiences more than “hype enough.”
YOUR RIGHT HAND GIRLS
THIS IS FOR continues on the empowerment theme, with TWICE gassing themselves up and their fellow girls in the following tracks. “OPTIONS” is a smooth, confident track that twirls and tempts the listener, flaunting the members’ many romantic options. A slick city-pop influence and twinkling synths adds to its flirty nature, creating a mesmerizing beat as Momo sings one of the albums catchiest lines “Mm, I might choose this one / Might put him up in a bag in addition / To this one, this one / He ain’t givin’ up ‘causе he got ambition” over it.
“MARS” is a futuristic and synth heavy highlight on the album that asks the listener “Do you ever feel like you don’t belong in the world?” Serving as an uplifting and optimistic track, “MARS” reassures ONCE that even at their loneliest or lowest, they aren’t alone. Jihyo and Nayeon’s “We are alive” post-chorus matches the song title’s astral theme, catapulting the song into the stratosphere. It’s a track tailor-made for concert encores, easy to imagine the skyrocketing chorus playing to a stadium of confetti and fireworks.
“MARS” wasn’t the only vibe-curated track on the album: songs “RIGHT HAND GIRL” and “PEACH GELATO” follow, sounding like they were written specifically for a girl’s night pre-game. “RIGHT HAND GIRL” is an amapiano/Afro-beats dance track that shows TWICE cheekily encouraging, “Girl, come and hop up in a big ride / Don’t be messing up your eyeliner / For somebody who’s a part-timer.” And assuring listeners that they don’t “need nobody but you’re right hand girl.” “PEACH GELATO” is summery and plucky, the kind of infectious charm that gets people dancing, especially to the rhythmic chorus. It takes the sass of “RIGHT HAND GIRL” and turns the dial up to 11 with the peach-y innuendo of the prechorus: “When I saw that thing shake, thought I hit the lotto.” While yes, the members do sing the word “boy” in one of the verses, its cocky charm is perfect for reminding your besties of all their best assets
A BIG (NEW) ATTITUDE
TWICE has a career full of firsts, mosts, and highs: first girl group to sell out a U.S. stadium, most music show wins, and highest album sales for a K-pop girl group. Aside from the rare track like “ICON” or the 2024 feature on Megan Thee Stallion’s “Mamushi (Remix),” it was uncommon to hear TWICE take credit for those wins.
TWICE has always dedicated their title tracks and self-written B-sides to romantic partners, jilted exes, or unrequited crushes. From the innocent puppy love of “CHEER UP” to the toxic relationship of “I CAN’T STOP ME,” TWICE’s tracks often have an undercurrent of love.
THIS IS FOR introduces a new subject, one often unacknowledged for TWICE: themselves.
Songs like “BATTITUDE,” “DAT AHH DAT OOH,” “LET LOVE GO,” and “G.O.A.T.” center TWICE and their well-earned attitudes (good or bad).
“BATTITUDE” is a distinct high note, a subunit performance featuring Nayeon, Jeongyeon, Momo, and Mina, produced by Dem Jointz: a frequent K-pop collaborator known for bold (and occasionally divisive) productions. He’s usually seen in the credits of NCT 127 albums, which speaks to the level of confident swagger needed to pull off one of his songs. The collaboration with TWICE is a surprising one for both producer and artist, yet “BATTITUDE” is a highlight of this album – a confident, spunky anthem that brags “You know I got it big / With the big, big attitude / Yeah, we shake the room / When we coming through.”
Another subunit song “DAT AHH DAT OOH” has Sana, Jihyo, Dahyun, Chaeyoung, and Tzuyu showing a similar boldness: a rhythmic and bass-thumping track that confidently states “Everytime I step up in the room / They say, ‘Ah, can’t nobody do it like you’.” Produced by Baby Tate and MNEK, it differs from the bombastic production of “BATTITUDE” but still maintains its energy. Exuding unapologetic confidence, the track offers a refreshing take from TWICE.
Subunit songs don’t end there, with both “LET LOVE GO” and “G.O.A.T.” up next. Both are more subdued than their predecessors, but take the same self-assuredness. Jeongyeon, Momo, Sana and Tzuyu shine on “LET LOVE GO,” which calls back to the “I’m alive” reassurances of “MARS” with the guitar-heavy instrumental influence of “PEACH GELATO.” Mina, Chaeyoung, and Dahyun take “G.O.A.T.,” a shimmery amapiano track that echos “RIGHT HAND GIRL” and “OPTIONS” but instead takes a more defiant tone, bragging “Got me on a roll, yeah, I breathe fire / Try to bring me low but I go higher”
TURNING HEARTBREAK TO GOLD
It wouldn’t be a TWICE album without mentions of love of course. But even their love songs have a maturity to them. Instead of the school-age crushes of Twicetagram or the toxic push and pull of Eyes Wide Open, the thread of self-confidence follows through into songs like “HI HELLO,” “TALK,” and “SEESAW,” all of which implore their romantic targets to stop playing games.
“HI HELLO,” which is nestled between “PEACH GELATO” and “BATTITUDE” in the tracklist, is a lighter take – encouraging their beau to “Show some courage, just a little more / And I’ll belong to you.” “TALK” is a long-awaited Nayeon and Jihyo duet that takes a moodier turn. An emotive R&B pop track, a heavier chorus that tells the object of their affections to just communicate with them. True to its name, “SEESAW” balances the two out, with a rhythmic beating synth instrumental and soft ethereal vocals that spin a tale of two lovers amidst a will-they-won’t-they-tension.
The album culminates in “HEARTBREAK AVENUE,” a lounge-music style take on repetitive, cyclical relationships that never seem to end well. Though a more resigned note than what the album started on, it lends credence to the empowerment of the title track. When TWICE sing about hyping up all the ladies who’ve been done wrong, it’s coming from a place of experience. They’ve been there, and that’s why they want to uplift others.
A SIGNATURE SOUND
Sonically, THIS IS FOR is their most cohesive album. Rather than showing off their genre-exploring capabilities, TWICE have honed in on what works for them.
It’s a refreshing album coming out of K-pop. The genre has felt laden down lately by short albums, short promotional cycles, and even shorter songs, all in pursuit of a brief moment of virality. Although TWICE has fallen victim to the “short song curse” that leave listeners regretfully wanting more (the majority of THIS IS FOR’s songs clock in at under two and a half minutes, and the title itself is an abrupt 2:11), the album’s construction puts in the work to make up for it.
The tracks feel deliberately ordered – and it’s not the typical “by sound” organization that sticks all the ballads at the end. The album starts with galvanizing, crowd-ready tracks that are made to get people up and on the dancefloor, and flows into sexier dance-ready sounds that get listeners feeling good. The confidence builds and builds into their subunit tracks, so when things slow down the mood isn’t completely dashed.
Later tracks reflect elements from the earlier ones, making the entire project feel like a unit rather than a playlist. The pulsing synths of “FOUR” echo in “BATTITUDE” and even later in “TALK.” The guitars that turn “PEACH GELATO” into a beachy dance number also turn “LET LOVE GO” into an indie-pop track perfect for singing into a hairbrush. These audible mirrors are what set THIS IS FOR apart from their other albums: although “SEESAW” sounds nothing like “FOUR,” there’s a common thread beyond having the same singers that see the album through.
Once renowned for their infectious electropop and retro nu-disco influences, TWICE have distilled their once bubbly sound into concentrated, effervescent pop gold. Consider the honmoon sealed.
TWICE SEALS THE HONMOON AT LOLLAPALOOZA pic.twitter.com/ZN5fHqGfLq
— Netflix (@netflix) August 3, 2025
EnVi’s High Notes: “MARS,” “RIGHT HAND GIRL,” “DAT AAH DAT OOH” “SEESAW”
Perfect For: The girl’s night pre-game; Convincing yourself you’re better than texting your evil situationship (again).
THIS IS FOR is available to stream on Spotify and Apple Music. Make sure to stay up to date on all things TWICE on their Instagram and TikTok.
Got into TWICE from K-pop Demon Hunters or Lollapalooza and looking for more? EnVi offers an intro to the group here.
Want more EnVi music recommendations? Check out our breakdown of AHOF’s new EP, WHO WE ARE.
