Jimin, member of K-pop supergroup BTS, is Tiffany & Co.’s newest house ambassador, joining the likes of Beyoncé, A$AP Ferg, and Lady Gaga. The announcement, which comes two months after the idol’s appointment as Dior’s global ambassador, welcomes Jimin to the Tiffany & Co. family with the promise of campaigns to come soon.

Jimin x Tiffany & Co.

Fans originally speculated about the collaboration between Jimin and Tiffany & Co. in January 2023, when they noticed that Pearl Lee, Jessica Chan, and Morgan Healy, three members of the global Tiffany & Co. team, began to follow Jimin on Instagram.

As one of BTS’ seven multi-talented members — he sings, dances, writes songs, and composes for the group — Jimin has proven his versatility innumerable times throughout the course of his 10-year career. From the dark, brooding look of BTS’ early days to the upscale suits of “Blood Sweat & Tears” and the smooth high-teen vibes of “Butter,” Jimin has pulled off an impressive range of concepts.

Similarly, Tiffany & Co. has an accessory for every situation. The brand embodies timelessness, adapting classic designs to reflect modern elegance. As Jimin has continued to explore his personal fashion taste, his classy sense of style has surfaced as one of his immediately recognizable qualities. “He embodies the energy, style, and sense of modernity that epitomizes Tiffany and Co.,” Alexandre Arnault, Executive Vice President of Product and Communication at Tiffany & Co. said of the partnership.

As Jimin begins the exploration of music as a solo artist with the upcoming release of his debut mini album, FACE, the singer’s new partnership with Tiffany & Co. is the perfect avenue to express himself through accessorizing. “It is a great honor to partner with Tiffany and embody the values of a brand that has a passion for design, innovation and artistry,” Jimin said. The luxury jeweller already hinted at forthcoming campaigns that showcase iconic Tiffany & Co. designs and Jimin’s charm, to be released this spring. 

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