Pantone Predicts the Color Trends For London Fashion Week

Pantone LLC — the world’s leading authority on all things color — released a color trend report for Autumn/Winter 2024/2025 London Fashion Week (LFW). This report, published by the Pantone Color Institute (PCI), anticipates the season’s top ten colors and five “new core classics” — a selection of colors that fashion designers are likely to introduce in upcoming Fall Winter collections.

Below, EnVi breaks down Pantone’s forecast and the color sightings on the runways of London Fashion Week.

The Top Ten

Serving as a reference of what’s to come on the runways of LFW, Pantone’s color forecasting groups elegant mid-tones, nature-based colors and classic shades fit for the Fall Winter cycle. From creamy ivories to plunging neutrals, these hues transcend seasonal divides, combining retro influences and wearability. “Colours for LFW Autumn/Winter 2024/2025 reimagine a new definition of core color and seasonless shades,” shared Leatrice Eiseman, Executive Director of the Pantone Color Institute.

Sunburn

Coming in hot, PANTONE 16-1429 TCX Sunburn has brought a comfortable and classic feel to the London runways. So far, this burnished brown hue has been featured in Huishan Zhang’s Fall Winter 2024 collection. Similar to the Chinese-born designer, Labrum London, David Koma and Sinéad O’Dwyer have embraced this color either via small accents or full looks.

Backstage at Sinéad O’Dwyer. Photo courtesy of the British Fashion Council. Photography by Jasmine Engel-Malone.

Rain Forest

A subtle shade of dark green, aligned to the PANTONE 19-5232 TCX Rain Forest, was spotted on Masha Popova’s FW 2024 catwalk. Adjacent verdant green hues were introduced on the runaways of Huishan Zhang, Erdem and JW Anderson.

Backstage at Erdem. Photo courtesy of the British Fashion Council. Photography by Cris Fragko.

Cherry Tomato

The PANTONE 17-1563 TCX Cherry Tomato is a vibrant red that reinvents the ruby-colored hue taking over fashion since 2023. The bold color made cameos on the runways of 16Arlington and Roksanda, but it was probably best exemplified by the ribbon detailing of Sinéad O’Dwyer’s looks.

Pureed Pumpkin

Pureed Pumpkin (PANTONE 17-1449 TCX) is a robust orange evocative of Chet Lo’s protruding two-piece and matching handbag. Brands like Roksanda and Molly Goddard have also embraced pumpkin-leaning hues in their collection’s color palettes.

Chet Lo FW24 runway. Photo courtesy of the British Fashion Council. Photography by Lily Craigen.

Starlight Blue

Meanwhile, the PANTONE 12-4609 TCX Starlight Blue is a wispy color reminiscent of a clear winter sky. This shade of blue was featured in Bora Aksu, David Koma and Simone Rocha’s Ready-to-Wear pieces. Rocha in particular took a whimsical approach, presenting silk coats and sheer pieces in Starlight Blue.

Backstage at Simone Rocha. Photo courtesy of the British Fashion Council. Photography by Cris Fragkou.

Almond Milk

PANTONE 12-4301 TCX Almond Milk is a natural off-white similar to the rich creamy colors featured in Bora Aksu’s lacey ensembles and SRVC’s cutout pieces.

Backstage at Bora Aksu. Photo courtesy of the British Fashion Council.

Misted Yellow

PANTONE 14-0837 TCX Misted Yellow is the spicy yellow giving this season a pop of sunshine. The color is reminiscent of the canary yellow spotted at Fashion Weeks across the world last season. However, Misted Yellow is a subtler tone, inspired by “the beauty of the natural world.” Thus far, Emilia Wickstead, Erdem and Labrum London have featured this hue in their latest presentations.

Eggplant

Channeling nature, PANTONE 19-2311 TCX Eggplant offers a twist on the traditional plum and aubergine hues spotted at London Fashion Week. Elements of Masha Popova’s line, Richard Quinn’s collection and Emilia Wickstead’s opening looks embrace this tasteful purple-infused hue.

Masha Popova FW24. Photo courtesy of the British Fashion Council. Photography by Ben Reilly.

Wave Ride

A spin on the aqua and cerulean hues infiltrating menswear spaces since last year, Wave Ride, PANTONE 17-4129 TCX, is a tropical ocean hue. Though the color hasn’t been predominant on the runways of London Fashion Week, designers such as Jonathan Anderson and Emilia Wickstead have opted for subtle accents of Wave Ride on their runways. Canadian-born designer Erdem Moralioglu also nodded to the trending color with the printed items introduced in his FW24 collection.

Storm Front

Tapping into the monochrome trend, David Koma’s runway featured a sleek two-piece suit and feathered boa in a shade reminiscent of the PANTONE 17-1503 TCX Storm Front. This Pantone is a mid-tone but resonant gray with purple undertones that also made appearances on SRVC, 16Arlington and Huishan Zhang’s FW24 collections.

Backstage at SRVC. Photo courtesy of the British Fashion Council. Photography by Daniele Fummo.

The New Classics

In addition to the standout colors, Pantone unveiled a five-color palette reuniting classic hues. These neutral colors are anticipated to become fixtures on the runways of London Fashion Week this season.

The PANTONE 14-1122 TCX Sheepskin is a light and airy beige close to the color spotted in Paul Costelloe and Bora Aksu’s presentations. Meanwhile, PANTONE 19-1121 TCX Pinecone — as seen on Edward Crutchley’s FW24 lineup — is a rustic brown that corresponds to its namesake.

Masha Popova’s collection features both the PANTONE 19-3815 TCX Evening Blue, an expansive dark blue, and the PANTONE 18-0525 TCX Iguana, a muted natural green. The last color rounding up this palette — a deep smokey gray titled PANTONE 19-3906 TCX Dark Shadows — was featured on Chet Lo’s latest runway.