Bella Hadid is Charlotte Tilbury’s New Muse

By: Valentina Reni
Thumbnail courtesy of Wonyoung's Instagram

On March 1, Charlotte Tilbury, founder of her eponymous makeup brand, announced supermodel Bella Hadid is the brand’s newest beauty muse. Tilbury expressed her excitement in a press release. “Bella truly understands the power of makeup and together we want to inspire everyone around the world to unlock confidence and make their beauty dreams come true!” she said.

Bella Hadid x Charlotte Tilbury

In a video for British Vogue, Hadid revealed that her first meeting with Tilbury was at The Prince’s Trust in New York City — the two reportedly first bonded over the fact that they were dancing while nobody else was. Then, in September 2022, Tilbury’s niece Sofia Tilbury created a Charlotte Tilbury-approved look for Hadid, featuring a variety of Charlotte Tilbury products.

But that wasn’t the first time Hadid went full-Charlotte Tilbury. As early as 2016, Hadid was already sporting the brand on red carpets and runways. When she attended the Cannes Film Festival at 18 years old, Hadid had Patrick Ta do her makeup exclusively using Charlotte Tilbury products. Later on, for the Victoria’s Secret Fashion Show, Hadid got an Angel makeover courtesy of the Charlotte Tilbury team. 

Charlotte Tilbury’s glamorous brand image aligns with Bella Hadid’s starpower. As a globally renowned model who regularly walks Fashion Week runways and poses for international campaigns, she certainly has experience with makeup of all types.

Get The Look

In honor of the newly-announced partnership, Tilbury shared the products behind Hadid’s September 2022 look, with a free, live class to accompany on March 3.

Looking for more beauty content? Learn about how Kulfi Beauty is celebrating South Asian culture here!