On February 12th, Rihanna took the Super Bowl stage during the halftime show. The historic night saw her perform her greatest hits and announce her second pregnancy. This comes after her return to music with the song “Lift Me Up.” Given her long history of iconic beauty and fashion looks, fans were curious to see what the singer would bring to the stage and she certainly did not disappoint. Donning an all-red ensemble and Fenty Beauty makeup, Rihanna offered an iconic look with nods to fashion legends like André Leon Talley. Here, EnVi breaks down the singer’s halftime look. 

Fenty Face

Despite the current clean beauty trends, Rihanna is no stranger to cutting-edge looks. For her halftime performance, the singer wore both the Pro Filt’r Soft Matte Longwear Foundation and Pro Filt’r Instant Retouch Concealer. Her base was complemented with the Match Stix Contour Skinstick and Pro Filt’r Instant Retouch Setting Powder

However, It isn’t a Rihanna look without a bright red lip. To complement her soft glam look, the “Diamonds” singer colored her lips with the Icon Velvet Liquid Lipstick. RiRi also wore the Flypencil in the shade “Cuz I’m Black,” which brought the look together. 

It is no surprise that Rihanna, thee Businesswoman, carved part of her performance to highlight the Fenty Beauty Invisimatte Setting + Blotting Powder. After all, the brand has allowed her to become a billion-dollar name. Since its release, Fenty Beauty has revolutionized the way brands launch foundation and concealer products. The product placement in her set lit the internet ablaze, with fans meme-ing and commenting on the set. 

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All Red Stunna

A consummate fashion icon, RiRi shocked the world, standing on stage in a bright red set. The ensemble featured a custom-made sculpted bustier by LOEWE, worn underneath an open jumpsuit in matching color. LOEWE took to Instagram to share the process behind the look, highlighting the texture and layers’ play. About the look, LOEWE’s creative director, Jonathan Anderson shared, “I’m so excited to have been part of this unforgettable moment. Rihanna is a true icon, and working with her to bring these stage looks to life feels like a wild, wonderful dream.” 

Additionally, the singer sported a pair of  MM6 Maison Margiela x Salomon Cross Low Sneakers and a watch from Jacob & Co. Midway through her performance, Rihanna also threw an Alaïa maxi puffer coat on top. The statement piece was quickly linked to the late fashion editor André Leon Talley, who was recognized for sporting a Norma Kamali sleeping bag coat.

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MM6 Maison Margiela
MM6 X Salomon Mixed Media Cross Low Sneakers

The Numbers

Although the overall impact of RiRi’s halftime show is yet to be revealed, the software and data company Launchmetrics shared the staggering Media Impact Value™ (MIV®) her performance gathered in the first 12 hours. As per their data, “Rihanna’s performance mentions (within the Super Bowl context) generated $88.3M in MIV.” Meanwhile, Rihanna’s brands, Fenty Beauty and Savage x Fenty generated $5.6M and $2.6M in MIV®, respectively.  With her widely discussed — and praised — fashion, Rihanna also earned $2.4M in MIV® for LOEWE, and $1.7M in MIV® for Alaïa. Talk about making an impact!

Interested in more fashion and beauty coverage? Check out how to achieve the perfect Red Lip for Valentine’s Day here.

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