On May 23, fashion luxury brand Louis Vuitton debuted its Cruise 2025 collection in Barcelona, Spain. The show took place in the Hypostyle Room at Park Güell — an architectural masterpiece overlooking the sea — marking the first time a fashion show was held at the site. Artistic director Nicolas Ghesquière’s newest presentation was an ode to Spanish culture and the work of architect Antoni Gaudí.

The Show

Everything about the Louis Vuitton Cruise 2025 show was an upbeat homage to Spanish culture, from the UNESCO World Heritage Site setting to the collection’s subtle ruffle detailing. As per the brand’s statement, the collection depicted the passion for voyage and exploration of tradition through its intentional bursts of color and playful textures. Ghesquière’s use of sheer fabrics, fitted bodices and oversized silhouettes, as well as the designer’s special attention to ruched materials, stood out on the runway. 

Photo courtesy of Louis Vuitton
Photo courtesy of Louis Vuitton

Many of the newly debuted pieces matched the runway’s neutral color palette, infusing the extravagant outfits with a tinge of wearability. Ghesquière emphasized dramatic lapels, statement belts and wide sleeves across the range of new looks, while hats and sunglasses channeled the upcoming summer season. 

The runway unfolded in a set designed by freelance American production designer James Chinlund, as “Music for Chameleons” by Gary Numan and “Madame Butterfly” by Malcolm McLaren played in the background.

The Front Row

Recognizable talent across various industries collided in the Louis Vuitton front row. From K-pop singer Felix Lee — who channeled Regencycore — and Chinese actress Liu Yifei to tennis prodigy Naomi Osaka and Thai star Urassaya Sperbund (Yaya), friends of Louis Vuitton joined the night of celebration in their finest high-fashion luxe. 

Felix Lee. Photo courtesy of Louis Vuitton
Urassaya Sperbund. Photo courtesy of Louis Vuitton
Phoebe Dynevor. Photo courtesy of Louis Vuitton
Liu Yifei. Photo courtesy of Louis Vuitton

Following a recent industry trend, Louis Vuitton has increased its focus on destination shows. In April, Ghesquière took the brand to Shanghai for its first-ever Voyageur (Pre-Fall 2024) show. The brand’s latest stint in Barcelona is sure to be one of many upcoming showcases that explore the world’s cultural capitals. 

Keep up with more of May’s high-fashion moments with our round-up of the Asian stars dominating the 77th annual Cannes Film Festival here!