
On August 5, 2021, renowned K-pop producer and songwriter Ryan Jhun revealed a collaboration featuring NCT’s Doyoung and Haechan for his new project single, “MAXIS.” The track is the first of two in the project, and is set to be released on August 12 at 6 pm KST.
The announcement came with a fluorescent green poster of Doyoung and Haechan and the NCT U brand, including a title, “Keep Music Alive,” and teased the single’s lyrics with “She’s a maniac/And I love her just like that/Yeah I love her just like that,” on the graphic.
[TEASER POSTER]
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RYAN JHUN PROJECT : [MAXIS BY RYAN JHUN Pt. I]
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RYAN JHUN X NCT U
2021.08.12 6PM (KST)
⠀#라이언전 #RYANJHUN #NCTU#도영 #해찬 #DOYOUNG #HAECHAN #라이언전프로젝트 #RYANJHUN_PROJECT#KEEP_MUSIC_ALIVE #HUSTLE #KPOP #GOODMUSIC #GOODTEAM #STAYTUNED pic.twitter.com/P8gRcGGLfA— Ryan S. Jhun (@ryanjhun) August 5, 2021
Before the official announcement was released, Jhun dropped hints for an upcoming project on social media, and teased a collaboration with a major K-pop artist. According to the press release, the project contains Jhun’s heart and passion for music.
Fans couldn’t hold their excitement when days later, a picture of a blurred poster with the NCT U logo hinted at the collaboration.
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[PROJECT SPOILER I]
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RYAN JHUN PROJECT : [MAXIS BY RYAN JHUN Pt. I]
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2021.08.12 6PM (KST)
COMING SOON
⠀#라이언전 #RYANJHUN#라이언전프로젝트 #RYANJHUN_PROJECT#KEEP_MUSIC_ALIVE pic.twitter.com/UN1xJdHDaf— Ryan S. Jhun (@ryanjhun) August 4, 2021
Joining Forces with a Hit K-pop Producer
It does not come as a surprise that these two major artists have come together for a brand new project. Jhun has previously participated in the production of major K-pop hits, such as SHINee’s “Lucifer” and “View,” EXO’s “Obsession,” Red Velvet’s “Dumb Dumb,” and IU’s “Celebrity.”
The producer is not new to the NCT brand either, having previously worked on NCT Dream’s “Boom,” NCT 127’s “Kick It,” and WayV’s “Kick Back,” making this new collaboration a recipe for success.
Fan Reactions
Fans all over the world showed their excitement and support for the collaboration, and the new NCT U subunit featuring Doyoung and Haechan.
I'm so excited for my two bbs!!! #KEEP_MUSIC_ALIVE #DOYOUNG#HAECHAN pic.twitter.com/3RVitFCsC0
— 발레리?? (@atoeiaa) August 5, 2021
I'm so excited, i can't wait!!!
They are so powerful ???DOYOUNG AND HAECHAN
NCT U X RYANJHUN COLLABORATION #RYANJHUN #DOYOUNG #HAECHAN#KEEP_MUSIC_ALIVE @NCTsmtown pic.twitter.com/hAFBOMvhJd— ` (@cocopudu6) August 5, 2021
i'm so happy for doyoung and haechan, they deserve it!! ??
i just know this song will be a bopRYAN JHUN X NCT U#RYANJHUN #DOYOUNG #HAECHAN #KEEP_MUSIC_ALIVE pic.twitter.com/EVLDAp4ia6
— georgiana☀️²³ (@notbythemoonn) August 5, 2021
THIS IS IT!!!! CAN'T WAIT FOR IT!!!! AAAAAAA FF TO AUGUST 12 PLEASE ???
RYAN JHUN X NCT U#RYANJHUN #DOYOUNG #HAECHAN#KEEP_MUSIC_ALIVE @NCTsmtown pic.twitter.com/6oE7eMdhHB
— KUNIE KUNIE KUN KUN | MK x SC x XJ x JM MONTH! ? (@junhui_bestboy) August 5, 2021
as haechan says “it’s a bop” ?
this song will def be a BOP!DOYOUNG AND HAECHAN
NCT U X RYANJHUN COLLABORATION #RYANJHUN #DOYOUNG #HAECHAN#KEEP_MUSIC_ALIVE @NCTsmtown pic.twitter.com/nqvFl12OhH— 사랑해찬 (@haechanct1) August 5, 2021
Doyoung’s IGS. So it’s true. ? I’m so happy. Really love the dynamics between these two. ❤️❤️❤️@NCTsmtown #Doyoung #Haechan pic.twitter.com/rIs3I1X04m
— Ria ? (@riajose) August 5, 2021
AA SO EXCITED ??
DOYOUNG AND HAECHAN
NCT U X RYANJHUN COLLABORATION #RYANJHUN #DOYOUNG #HAECHAN#KEEP_MUSIC_ALIVE @NCTsmtown_127 pic.twitter.com/0FlU1W5xuQ— ?? ✩ (@wwinbabe) August 5, 2021
so happy and proud to see both main vocalists surely it'll sound so heavenly and a bop ?
RYAN JHUN X NCT U#RYANJHUN #DOYOUNG #HAECHAN #KEEP_MUSIC_ALIVE pic.twitter.com/XmqddICWkA
— yan | multi (bit ia) ?? (@nieleynne) August 5, 2021
In 2021, with incredible success for recent releases from WayV and NCT Dream, and NCT 127’s comeback just around the corner, the NCT brand keeps expanding. Fans can definitely look forward to what the rest of the year has in store for the group.
Want more on NCT’s latest activities? Check out EnVi’s coverage on Ten’s upcoming single!
Thumbnail courtesy of Ryan Jhun & SM Entertainment.