South Korean designer Son Jung Wan presented the Spring / Summer 2024 collection for her eponymous brand at New York Fashion Week on September 9. As a top-selling female-founded and-owned label from Seoul, Son Jung Wan’s collections are often highly anticipated. For her most recent presentation, the brand delivered a blooming collection of fittingly spring-inspired designs.

A Bold Start

Son Jung Wan’s show opened with model Sara Arabzadeh dressed in a flower-printed mini dress. The floral motif introduced in the first look was a recurring note of the South Korean brand’s collection, reappearing in various instances throughout the show. The first part of the runway transitioned from reflective champagne tones to pastel pinks and emerald greens, before making a stark transition into a series of white looks. A voluminous strapless tulle dress, multiple floor-length floral gowns, and white mesh set the tone for the collection.

Next, a series of outfits that gradually shifted the color palette over the warm and neutral spectrums. The white theme turned into rose gold and sparkle, with each fabric seemingly glimmering more than the last. Then, blazing red took over the runway with monochromatic crimson ensembles spanning a variety of styles. A larger-than-life belt buckle, astonishingly large peaked lapels, and a loose-fitting button-up with asymmetrical detailing were the highlights.  

A Mermaidcore Ending

Cold tones infiltrated the collection in the form of translucent mesh, creating illusory silhouettes over subtle-brown and icy-blue pieces. The collection’s signature floral pattern reappeared here, taking various forms. A boxy men’s button-up, worn over navy bottoms, featured multicolored flowers packed closely together. The same key motif could be seen on a floor-length strapless dress and a one-shoulder jumpsuit. 

Closing the show were back-to-back, glitter-infused lavender looks. The penultimate look was a dazzling ensemble made up of a bolero-style top, a loose-cropped tank, and bright-purple shorts. Son added a see-through train to the shorts, creating a billowing skirt that grazed the outfit’s white platform heels. The final look comprised a floor-length, translucent long-sleeve wrap and dazzling silver pants. With its coloration and iridescent finish, this segment of the runway recalled this summer’s mermaidcore trend.

New York Fashion Week started on September 7 and runs until September 13, giving designers the chance to showcase their upcoming Spring / Summer 2024 collections in one of the world’s fashion capitals.

Want to read more about global Fashion Weeks? Read about Japanese brand KAMIYA’s Spring / Summer 2024 collection here!