On April 27 the famed American jeweler Tiffany & Co. celebrated the reopening of its flagship in New York. Also known as “The Landmark,” the shop underwent its first complete renovation since its inauguration in 1940. Now, under the helm of the French conglomerate LVMH, Tiffany & Co. reintroduced the iconic store on 57th Street and Fifth Avenue. Celebrating the brand’s overhaul, celebrities from around the world gathered at the Tiffany Flagship Next Door, the brand’s temporary flagship store,  for a night of glamor and heritage. The stellar guest list couldn’t be complete without the presence of house ambassadors, brand friends, and celebrities from Asia, who set the internet ablaze.  

The Landmark

Blending past, present, and future, the new Tiffany & Co. flagship was reimagined by the famed architect Peter Marino in collaboration with OMA New York and Shohei Shigematsu. The store’s façade, featuring an Atlas statue and clock above the doors, was conserved to honor the original building. However, the interiors have been completely renovated. Emphasizing illumination and heritage, the 10-floor store is now home to custom artwork, never-before-seen jewels, and immersive displays.

“The reopening of the iconic Fifth Avenue Landmark is a major milestone for our House. Symbolic of a new era for Tiffany & Co., the Landmark is much more than a jewelry store — it is a cultural hub with an exquisite showcase of architecture and superior hospitality, as well as cutting-edge art and design. It sets a new bar for luxury retail on a global scale,” said Anthony Ledru, Tiffany & Co.’s President and Chief Executive Officer.

Celebrating The Landmark

To commemorate this historic moment for the brand, Tiffany & Co. hosted a celebration that reunited anyone who’s anyone in the fashion and entertainment world. The exclusive party featured performances by DJ Mia Moretti, the Radio City Rockettes, Katy Perry, and Mark Ronson. The equally impressive list of attendants disappointed no one. Anya Taylor-Joy, Florence Pugh, Zoë Kravitz, Blake Lively, Michael B. Jordan, Danna Paola and many others were present at the event. However, it was the attendance of Asian stars such as Jimin, Win Metawin, and Henry Lau that made waves on the Internet.

Katy Perry. Photo courtesy of Sansho Scott / BFA.com

Tiffany & Co.’s Ambassador, Jimin 

Fresh off the release of his solo debut album and his first campaign for the luxury jeweler, K-pop star Jimin made an appearance at Tiffany & Co.’s big night. The South Korean singer donned a chic black suit by Dior, featuring satin lapels and off-center fastening. The piėce of résistance of the look — a floral brooch — evidently came courtesy of Tiffany & Co. To top off the outfit, Jimin sported heeled boots and a Sixteen Stone ring from the Tiffany & Co. Schlumberger® collection. Needless to say, Jimin’s attendance at the event became a hot topic, dominating the conversation across social media platforms.

Jimin, Pharrell Williams

Photo courtesy of Sansho Scott / BFA.com


Photo courtesy of Dimitrios Kambouris / Getty Images for Tiffany & Co.

From Thailand to New York

Another Asian star causing fan frenzies was none other than the actor and fashion darling, Win Metawin. The Thai heartthrob has recently become a fixture at Tiffany & Co.’s events across the world and has been spotted wearing pieces from the luxury brand frequently. While in New York, the actor was present at the VIP preview of The Landmark and participated in the reopening party. 

For the occasion, Win took an all-black approach, mixing leather pants with a double-breasted jacket. Following a trend that seems to have taken over menswear, the actor also ditched the shirt, offering a cool take on suiting. Naturally, Win accessorized accordingly with a Tiffany Lock pendant and a pair of Chelsea boots. Just like it happens in all his public appearances, Win gathered a large group of fans who waited for hours for the star’s arrival. At the party, Win was seen posing alongside other attendants, including Jane Chuck, Marion Caunter, and Hailey Bieber.  

Dazzling Asian stars 

The star-studded opening attracted a variety of other influential Asian celebrities from diverse backgrounds, creating the ultimate crossover event. South Korean rapper and producer Zico, wearing a velvet suit jacket, posed alongside Squid Game actor Lee Jungjae and Japanese model and actress Ayaka Miyoshi. Meanwhile, Canadian singer Henry Lau was spotted on the dance floor. Japanese comedian Naomi Watanabe, with bright blue strands decorating her black pigtails, mingled with renowned American producer Pharrell, while Filipino-Australian actress Anne Curtis, Swedish-Thai model Praya Lundberg, and multi-hyphenate Heart Evangelista formed an iconic trio. Bloggers Aimee Song and Yan Yan Chan were both dressed to the nines as they made rounds, greeting international celebrities like Bruna Marquezine.

Pharell Williams & Naomi Watanabe

Photos courtesy of David Benthal / BFA.com


Photos courtesy of David Benthal / BFA.com

Henry Lau

Photo courtesy of Sansho Scott / BFA.com

Ayaka Miyoshi

Photo courtesy of Joe Schildhorn / BFA.com

With the grand re-opening of “The Landmark” and its myriad celebrity supporters, Tiffany & Co. continues to cement itself as a timeless brand. The New York staple’s immediately-recognizable, iconic designs have pushed Tiffany & Co. to the forefront of luxury for over a century, and the flagship store’s reopening promises more success in the years to come.

Interested in more Tiffany & Co. news? Take a look at the “This is Tiffany” campaign featuring BTS’ Jimin here.