BLACKPINK always stays trendsetting in the fashion world, but their mark on the beauty industry is nothing to be scoffed at – as MAC Cosmetics says in their most recent Instagram post, BLACKPINK’s Lisa “maps out the future of eye makeup.” Reprising her role as a global brand ambassador for the brand, Lisa shines in a dreamy new campaign highlighting some of MAC’s most popular products.
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MAC is no stranger to working with K-pop idols and Korean celebrities – recently, they teamed up with Sf9’s Taeyang and Hwiyoung, and in 2019, launched a global collection with celebrity make-up artist and singer, Pony. Previously collaborating with MAC to promote MAC’s Powder Kiss line, and some of her favorite products, Lisa has proven to be an asset to the beauty brand, bringing in customers from all over the globe.
Lisa is an excellent choice for the campaign, and not only as a member one of the biggest K-Pop groups around – her fresh, clear skin highlights the products, drawing attention to not only the shadows being advertised, but also the base products used. Fans are already reaching into their wallets to purchase the products Lisa is seen wearing, with many wanting to buy it simply because Lisa represents the brand.
I wanna buy mac so bad cause of her but it's still out of my budget? https://t.co/IzIvyVdRKu
— kc❄ (@leaderizjichu) August 9, 2021
Blinks were quick to comment on both MAC’s and Lisa’s Instagram posts of the ambassador images, sharing their support and excitement for the collaboration.
Photographed in all-lilac, Lisa takes centre stage with a cohesive, monochromatic palette, matching with the eye shadows she holds. The campaign highlights many of MAC’s most popular products and focuses on utilizing the parallels of both their own success and Lisa’s international success.
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The shoot focuses on close up shots of Lisa sporting a full face of MAC, creating a soft, smoky look. The shoot also follows the color palette of Lisa’s makeup look, with mauve and lilac being the primary shades, matching with the hues found in the set and styling. Staying dedicated to the monochromatic purple palette, Lisa wears a Vivetta dress and trendy drop earrings, accentuating her red lip and purple-toned eyeshadows.
Get The Look: Products Lisa “Simply Can’t Live Without!”
Lisa’s look features some of MAC’s most popular eyeshadows, Haux, Cranberry, and Omega, which work wonderfully together as they share similar tones, blending together seamlessly. The shadows are neutral in undertone, meaning anyone with any undertone can wear them, and the overall look highlights the focal point of the face – the eyes. A little shimmer doesn’t go amiss and looks great next to matte shades, which is why MAC’s Dazzleshadow in Shine De-Light is a great option for your eyes. To re-create Lisa’s look in the photos, the shadow can be used on the inner corner of the eyes. To blend out each shadow, use a fluffy and rounded brush, like MAC’s 224 Synthetic Tapered Blending Brush. It works well for all eye shapes, as highlighted by Lisa’s soft, sultry cat eye.
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To get Lisa’s flawless, full brows, MAC artists use Brushstroke 24-Hour Liner, available in two shades: Brushblack (the shade used on Lisa), and Brushbrown. Both shades are extremely versatile and can be used accordingly to create either a bold, darker brow, or a softer brow, by running a spoolie brush through the hairs after application. You can also lighten brows with the Eyebrows Styler, perfect for filling in sparse areas with a lighter shade to soften the brows, and frame the face. The product also comes with a built-in brush, making brow styling much easier! To lock in the brows and keep them looking flawless, try a product like Eyebrows Big Boost Fibre Gel. This gel holds each brow hair in place, freezing it in place, and comes in a variety of shades to ensure everyone can find their perfect match.
Although Lisa’s lip color is not specified in any of the posts, there are a plethora of red lipsticks popular with frequent Mac Cosmetics customers, their most iconic shades being Ruby Woo, Russian Red, and Spice It Up!
To finish off the look, use Prep + Prime Fix+, a cult-classic finishing mist with added vitamins and minerals and a refreshing scent. Just as Lisa showcases, it gives a hydrated, glowing finish to makeup, preventing it from looking cakey and dry.
Blinks took to social media to express their happiness for the collaboration, stating how Lisa’s ambassador role with MAC makes for a “powerful duo.”
lisa x mac a powerful duo ? pic.twitter.com/v8jbDbTvuG
— MI | LS1 (@intopivk) August 9, 2021
Not only does “#MACLovesLisa,” but so do many of their followers, with fans sharing how they find Lisa “stunning” in the new campaign pictures.
LISA looks absolutely stunning for MAC cosmetics! ? pic.twitter.com/7xl4XsYw11
— 데이브 (@daveypinks) August 9, 2021
The campaign has already gone global, with Blinks spotting Lisa’s images outside of MAC Cosmetics stores everywhere!
— dee ◡̈ (@lilimagnifique) August 9, 2021
— dee ◡̈ (@lilimagnifique) August 8, 2021
Fans also expressed how happy they were to see the large ads, and shared how well-deserved her ambassadorship is, calling Lisa “the queen.”
Wow that a huge Ad
— Athena (@Athena23037966) August 8, 2021
The queen ? https://t.co/XjgM2yBAdV
— DailyChan_ (@DailyChan_) August 9, 2021
Her beauty ? https://t.co/vZ3CkjBmYK
— m. (@kordeipattons) August 9, 2021
— Brightest_Lisa97?⁰³²⁷ (@lisa_brightest) August 5, 2021
— Is it here? (@leoisthefave) August 5, 2021
Cementing herself as a coveted brand ambassador for one of the world’s biggest beauty brands, we can’t wait to see what Lisa does in the beauty world next! Keep up with Lisa on her Instagram, and check out MAC Cosmetics on their Twitter and Instagram for more from the iconic beauty brand!
To read more about other idols hitting the luxury beauty scene, check out our coverage on NCT’s Lucas as the new face of Guerlain here!
Images courtesy of MAC Cosmetics, graphic designed by Sabrina.