The association between K-pop juggernaut, Sehun, and Dior is stronger than ever. In his role as Global Ambassador of the French luxury brand, Dior’s Dearest — virtually—  joined an exclusive list of celebrities for the unveiling of Dior Men’s Pre-Fall 2022 collection. 

Oh Sehun, The Best Dressed Man

Those who have followed Oh Sehun’s career will know the Korean star has continuously made headlines for his involvement with fashion brands. Whether he is making splashes at Paris Fashion Week or fronting magazines, Sehun has secured his status as one of the best dressed K-pop idols. Living up to this title, last year, the EXO member was appointed Official Ambassador of Dior Men in Korea. Throughout 2021, the singer and actor has endorsed the French brand in different instances. The launch of Dior Men’s latest collection was no different. 

Dior Men’s Fall 2022 Collection On The Road

On December 9, Dior presented its Men’s Pre-Fall 2022 show in London. Ahead of the runway, the luxury house shared video clips featuring well-known friends of the house. In the video, names like Tom Daley, Lila Moss and Nicolas Maury anticipated the collection reveal. It was Oh Sehun’s presence, however, that caught the most attention. The EXO member made a brief appearance reading a passage of Jack Kerouac’s “On The Road,” the book that inspired Kim Jones’s latest work.

An avid collector of books, Kim Jones, Creative Director of Dior Men, paid tribute to the great American literary movement known as the Beat Generation. In a collection that, for a change, was taken to his hometown, Jones playfully combined present-time fashion staples with classics like tweed coats and slacks. A variety of textures, ranging from sequins to knits, invaded the runway. It was Jones’ interpretation of the eclectic wardrobe of a traveler. “It’s how it would be on the road; packing and unpacking and mixing it up,” he explained. 

Sehun, Dior Global Ambassador

After the show, as it is a tradition for the brand, Dior took to social media to share the pictures of the #StarsinDior. In a look taken straight from the runway, Sehun flaunted his fashion sensibilities. But despite his dashing looks, what sent fans into a frenzy was Dior’s introduction of the star as their “Global Ambassador,” a title the house had not previously used when referring to him. 

Fans Celebrate

Naturally, loyal fans were overjoyed with Sehun’s new title and his evolving partnership with Dior. Their enthusiasm reached social media where they gushed about Sehun and shared their anticipation for upcoming activities in this role. 

Dior’s Dearest

Sehun’s appointment as Dior’s Global Ambassador comes only a month after he was handpicked to model the Dior and sacai capsule collection. The collaboration between brands marked the first time ever Dior altered its logo.


Although K-pop stars continuously reach new milestones with their fashion endeavors, Sehun’s newest title is one to celebrate. Adapting perfectly to Kim Jones’ creations, he is part of a very select group of men who represent the house of Dior in any of its divisions. A list that includes a member of the Monegasque royalty, nonetheless! 

As the EXO icon continues to prove that he embodies the modern haute couture image of Dior, we look forward to more of the alliance between these two fashion powerhouses.

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