Yugyeom Keeps It Low-Key With LOLO

By: Tiffany Vu
07/27/2023
en
Thumbnail courtesy of @yugyeom.

AOMG artist, Kim Yugyeom, impressed fans with his solo debut EP Point of View: U featuring Jay Park, DeVita, and Loco. After successfully touring Asia with his agency, the star released his two track album LOLO. Yugyeom shows off his hip vibe while giving a new, softer side with a track featuring LeeHi. Join us as EnVi breaks down his new album. 

Going Solo

The former JYP artist made his solo debut under AOMG with the prerelease single “I Want U Around” featuring DeVita. It immediately became a hit with the single ranking No. 1 in 35 countries on iTunes Song Charts. A little while after, his first EP quickly earned a spot on the Top 10 bestselling albums in Korea for the week of June 30, 2021. Long before the mega star made the charts as a soloist, he established himself as an artist early on. At 16 years old, he debuted as one of the seven members of GOT7. The group won several awards such as MAMA’s Worldwide Fan Choice Award and Seoul Music Awards Bonsang Award. With his charismatic and clean choreography, the artist also solidified himself as a top notch dancer and won Mnet’s Hit the Stage (2016).  

“LOLO” and “Say Nothing”

Yugyeom’s title track “LOLO” begins with synth beats. The beat is reminiscent of the 80s before the introduction of Yugyeom’s mellow and airy vocals. Swaying among the crowd in the music video, Yugyeom speaks to a secret lover singing, “Would you keep a secret/We should lay down low.” Addictive hi-hats speed up the chorus with the synth and reverb beats bringing a groovy flow to the beat. Abstract black and white visuals and X-ray dance scenes give the music video an edgy and mysterious feel. The title “LOLO” is a play on words to the repeated “lows” in his chorus. Yugyeom nonchalantly confesses, “Yeah baby you’re my password.” His addictive light yet full falsetto voice has listeners dancing along with him. 

LeeHi’s honeyed voice compliments Yugyeom’s softer side in the track “Say Nothing.” Shrill piano accompanies a continuous climbing beat reminiscent of a strumming guitar in a classic love song. Yugyeom serenades listeners with the soft tone of his voice. The artist captivates you and has you stuck in a moment in time. It has the intensity of a slow dance between lovers or a shared glance across the room. Drums and reverberated piano come in the chorus giving it a lush feel. His airy falsettos match LeeHi’s angelic voice perfectly in the second chorus singing, “Don’t have to say nothing.” 

Want to learn more about Yugyeom’s music? EnVi broke down Yugyeom’s previous album here.