In the past weeks, NCT 127 has turned into the talk of Twitter with the news of a forthcoming album. The Korean boy group already boasts a strong social media presence — Twitter stats prove NCT is the second most mentioned K-pop group on the platform. However, on August 20 (KST), NCT 127’s Instagram activity broke the internet. Other than a brand-new logo and elements that hint at a college-inspired concept, the group also stoked fan excitement with the launch of Jungwoo’s and Haechan’s Instagram accounts. 

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Jungwoo And Haechan Join Instagram

Building up to NCT 127’s new musical release, the group’s social media accounts were updated with a new logo that reads “NEO Culture Institute of Technology,” and a description that loosely mentions a “Coding Crew.” Yet, it was a picture of Jungwoo on the group’s Instagram stories that sent fans into a frenzy as it included a mysterious username, @ncit_kimjw. Fans were quick to discover the account belonged to Jungwoo himself. With their dedication and flair for investigation, NCTzens immediately noticed that Haechan had joined Instagram too.

As expected, the news had NCT 127’s fandom speculating. Although the reveal of Jungwoo’s and Haechan’s Instagram profiles was only one of the many surprises the band prepared, fans had plenty of thoughts about the purpose of these accounts.

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Amid celebrations and theories, both accounts amassed a million followers in no time.

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NCT 127’s Instagram AU

Aside from sharing the group’s activities, the members of NCT 127 are very active on social media. Much-revered across platforms, now the idols seem to be using their personal accounts to immerse fans into the concept of their upcoming album. In addition to Jungwoo and Haechan joining Instagram, the rest of the group changed their profiles on the picture-sharing platform. Stating their majors and graduating class, each of the members added information that referenced their fictional college personas.

Naturally, fans took to Twitter to make conjectures and share their guesswork about NCT 127’s plans for the comeback.

As NCT 127 prepares for the release of their third full-length album, fans can expect plenty of activity and updates from the group. Hopefully, some of the more pressing questions will be answered by NCT 127 themselves during their special LIVE broadcast “S.P.O.I.L.E.R.1.2.7,” on August 24th. In the meantime, you can read some of the best reactions to NCT 127’s concept reveal here.

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Thumbnail courtesy of SM Entertainment.

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