British fashion brand Burberry dropped a new campaign for the Lola Bag earlier this month. However, the coveted accessory has already achieved It Bag status. It couldn’t be otherwise. Considering Bella Hadid, Lourdes Leon, Jourdan Dunn, and Ella Richards fronted the campaign, it didn’t take long before several tastemakers on the internet owned the bag. Naturally, the list also includes our favorite South Korean celebrities. 

The Stars in Burberry

Last week, la créme de la créme of the entertainment industry joined to celebrate the launch of Burberry’s Lola Bag campaign. Soon enough, worn by stars across the world, the popular fashion item started to make the rounds online. Following celebs such as Irina Shayk, Dua Lipa, and Bella Hadid, our favorite K-pop and K-drama stars have officially joined the Lola Bag craze. From Burberry’s Global Ambassador Cha Eunwoo, to actor Wi Ha Jun and girl group ITZY, Burberry tapped several celebrities to promote the bag through Instagram posts. Take a look at all the fashionable celebrities Burberry brought together to commemorate its latest campaign.

Cha Eunwoo

Actor, member of K-pop group ASTRO, and Burberry’s official brand ambassador Cha Eunwoo. The star is well known for his roles in dramas such as My ID is Gangnam Beauty (2018) and True Beauty (2020). As one of the official faces of the brand in Korea, Eunwoo has represented Burberry in campaigns, photoshoots, and events.

JAY B and BamBam

GOT7 members JAY B and BamBam. Both stars are currently active in the music industry as solo artists. JAY B recently launched a new audio series in partnership with DIVE STUDIOS. Meanwhile, BamBam released a new single and partnered with ​​the Golden State Warriors. 


TOMORROW X TOGETHER’s resident fashionista YEONJUN. The rapper is often dubbed the “It Boy” in the fourth generation of K-pop. In 2021, the idol made his runway debut at Concept Korea during New York Fashion Week.


Girl-crush group ITZY. The five-member act keeps a tight friendship with the British house and has previously partnered with Burberry for photoshoots and other fashion activities.

Wi Ha Jun

Squid Game star Wi Ha Jun. The famous actor recently fronted the cover of DAZED Korea and donned looks from Burberry, including a trench coat and a black Lola Bag. 

Moon Ga Young

True Beauty actress Moon Ga Young. The star has kept links with Burberry since last year and was featured on DAZED Korea’s May issue clad in Burberry items. 

Additionally, the list of celebrities who participated in this digital ad campaign also includes actresses Seol In-ah, Park Gyu-young, and K-pop idols MINNIE (G-IDLE), MINJU, and CHAEWON (LESSERAFIM).

Burberry and South Korea

Although in recent years Burberry has increased its partnerships with Korean celebrities, the brand has always recognized South Korea as one of its strongest markets. Actress Han Hyo-Joo, WINNER members Mino and Seung Hoon, Krystal Jung, and EXO’s Baekhyun count among some of the brand’s earliest friends and ambassadors. In 2021, however, the fashion house strengthened its ties to the Asian powerhouse through various projects, including “The Imagined Landscape” experience in Jeju Island and the appointment of actor Cha Eunwoo as Global Ambassador. More recently, Burberry has also partnered with actors and high-profile celebrities through magazine photoshoots and local campaigns. The launch of the brand’s famed Lola Bag was not any different.

The Lola Bag

Lola Bag
Image courtesy of Burberry
Designed by Burberry’s Creative Director, Riccardo Tisci, the Lola Bag is a signature item of the British house. The designer describes it as “an ode to strong women the world over.” Handcrafted in Italy, the Lola Bag is available in various sizes, styles, and colorways including camel, black, and more striking colors such as bright sky blue and pink. 

Spotted under the arm of our favorite celebrities, the Lola Bag has officially joined the It-bag checklist for fashionistas. As Burberry continues to take over the internet through Instagram posts and viral TikTok videos, we look forward to more of the brand’s collaborations with K-pop and K-drama stars.

Want to read more about fashion? Check Jisoo’s on Dior’s SS22 Campaign here.