With the rising popularity of Hallyu around the globe, Korean stars continue to expand their presence on the global stage. In addition to their talent, these celebrities have turned into leading style references. Recognized for their lasting impact and their blossoming relationships with important brands, they are making waves in the world of fashion.  Lee Jung Jae and Shin Minah are no exception.

In 2021, the record-breaking series Squid Game and the endearing drama Hometown Cha-Cha-Cha have become some of the most talked-about South Korean productions. It is no surprise that actors Lee Jung Jae and Shin Minah have caught the attention of the Italian luxury house, Gucci. On November 11, both joined the exclusive list of celebrities representing the brand as Global Ambassadors.


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Main Character Minah

While Shin Minah has led a successful acting career throughout the years, her most recent role in Hometown Cha-Cha-Cha has put her back in the limelight. The actress, known for her unchanging beauty, is no stranger to the fashion industry. This year alone, she has fronted magazine covers, led campaigns, and served as brand ambassador for Givenchy Beauty and Roger Vivier. The appointment as Global Ambassador for Gucci completes a prolific year for the respected star. 


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In a press release, Gucci explained they value Shin Minah’s elegance and “unique style.” They also pointed out that “her belief in respecting self-expression aligns with Gucci’s philosophy.” In the same communication, the house’s Creative Director, Alessandro Michele, expressed his anticipation for this partnership. “We are looking forward to this new journey together,” he said.

From South Korea to the World

On the other hand, Lee Jung Jae has taken over the world with his portrayal of Seong Gi-Hun in the Netflix hit series, Squid Game. Although the celebrated actor is in no way new to stardom, his popularity has spiked because of his role in the survival game drama. 


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Prior to the announcement of his team up with Gucci, Lee Jung Jae has been spotted sporting the Italian brand in different instances. Most recently, at the 10th Annual LACMA ART+FILM Gala, the actor even posed alongside Gucci’s CEO, Marco Bizzarri. Speaking on his appointment as Global Ambassador, the luxury house said, “Lee Jung Jae is loved as an artist representing Korea around the world for his successful career and sophisticated fashion style.”

House of K-Gucci

Over the years, Gucci has forged a special relationship with South Korea and its celebrities.  Most notably, the brand’s friendship with EXO’s heartthrob, Kai has evolved into a successful business partnership. In 2021, to commemorate its centennial, the legacy house launched an exclusive capsule collection in collaboration with the singer. The event received global attention and resulted in an immediate sold-out. In addition, Gucci prepared a shedload of events, including the opening of a flagship store in Seoul.  

As the Italian house continues to expand its focus in South Korea, welcoming top artists like Shin Minah and Lee Jung Jae is likely to help them soar to new heights. In the meantime, we can look forward to the actors’ upcoming roles in Our Blues and Hunt, respectively.

Interested in more coverage about Korean stars and global luxury brands? Read everything about the team-up between Jaemin, Tom Ford and Adam Katz Sinding for WWD Korea here.

Thumbnail images courtesy of Gucci, graphic by Mal.